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Marketing & Sales
Marketing: The small word with a big definition. Marketing is what makes a biz grow and flourish. Clients and sales are what make you a success. We've given you some tools and tips to make your biz the best.
MARKETING TOOLS & TIPS YOU CAN USE FROM THE FRIDGE
 First create your business web site and then build your company identity by telling your company story
Your USP - Unique Selling Proposition - shapes and reinforces your company's brand and identity.
Tips on how to have an effective one minute presentation.
Get noticed with a newsworthy News Release.
It helps to identify your Consumer Target Market
Tips on starting a customer referral program.
Welcome to my booth! How to be the Trade Show Hostess with the Mostess
Talking money can be a sticky subject, here are some ideas on how and when to talk about money.
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MARKETING TOOLS & TIPS
Q & A with Idea Cafe Experts
Caffeine Indexing, What is it? by Roger Janik
Search vs. Social Media: Finding the Right Balance by Roger Janik
Does Page Load Time Matter for SEO? by Roger Janik
What Should Be the Limit of Links on a Page for SEO Purposes? by Roger Janik
Tips to Help You Optimize Your Website for Mobile Users by Roger Janik
Yahoo!'s New Way to Search - Search Direct by Roger Janik
The New Google Algorithm Farmer - What SEO/SEM Professionals Need to Know by Roger Janik
Indispensable SEO Tools by Roger Janik
Google Strikes Back Against Black Hat SEO by Roger Janik
Facebook Updates its Advertising Using Content from Users by Roger Janik
Ad Preview Tool Announced from Google by Roger Janik
Grow Your Local Business with Google Boost by Roger Janik
To Rank Well in Google - Follow Google's Guidelines & Utilize Its Resources by Roger Janik
Are You Optimizing for Bing? by Roger Janik
Facebook to Roll Out A New Profile Page by Roger Janik
 Expert Kent Capener gives ideas on boosting sales.
If a picture is worth a thousand words, how much better is a sample? Expert Allison Gaea Jucha gives tips on showing samples of your product.
 Expert Laura Wiegert tells how to Locate clients and Get your product noticed
Plus tips and ideas on newsletter marketing.
Idea Cafe expert Terri Andrews shares tips on writing successful magazine articles
12 tips for a successful press release.
 Expert Mark Bower shares ideas on how to make an information booklet sell.
Expert Allison Gaea Jucha shares ideas on how to expand your comfort zone & promote yourself
Expert Allison Gaea Jucha answers the question; "Can I contract myself without a temporary employment agency?
Ideas on low cost advertising.
Savvy tips from expert Allison Gaea Jucha on how to market your biz
Expert Jim Chesky gives advice on how to market yourself.
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