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Find New Customers from Old Ones . . . and Start a Customer Referral Program!

We all know the saying, "It's who you know!" when it comes to finding most jobs. The same principle applies to finding new customers for your biz. Current customers and employees are terrific resources for cultivating potential new customers.

Referrals are the backbone for many salespeople and can boost the clientele of any small business. Whether you're a one-person operation or a biz with many employees, encouraging your current clients and employees for referrals (and possibly providing incentives for them) is a smart marketing move.

You can start your Customer Referral Program very informally with this week's Customer Referral Letter below. Mail your customized version of the form letter to tried-and-true customers, and distribute it to employees who can direct new referrals your way.

Food for Thought: When asked for a favor, many of us enjoy and appreciate a pat on the back, so consider offering a dessert for any successful referral a customer or employee provides. Desserts could include delicious discounts on products or services, a bonus in the paycheck, or the office favorite -- a dozen chocolate donuts!

Donuts or no donuts -- getting new customers thru referrals only sweetens your biz dealings.

Sample Customer Referral Letter

Customer Referral List



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