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Answer from our Guest Expert Jim Chesky of Marketing Communications - page 3 Toot Your Own Horn Now, how to get them to come to your site. Do you get your prospect names for your one-to-one selling from a mail list? If you have a good mailing list, you can use that to send out a simple 4 color post card with an invitation to visit your website. Invite potential buyers to learn how they can add your profitable line to their store. The goal of this card is only to sell them on going to the website. However, including an 800 number for those people who would rather talk to a live person, or who are unwilling or unable to go on-line, is a good idea. Follow up this card with a phone call. Did they get the card; did they visit the site? Do they have questions? With the follow-up call, you can score some sales -- and get procrastinators to visit the site. You Can Never Add Too Much "Web Address" Spice Place your web address on all your printed material, including invoices, letterhead, business cards, brochures, product stickers. Moreover, each time you take an order or make a sale -- no matter who or where you are-- always tell the customer your new website is open 24 hours a day, seven days a week to take any future orders. To finish up, here, this quick "web meal" is best served up as part of your total marketing plan. You'll still make personal sales calls while building the effectiveness of your site. And improving your website will help you increase the sales of your attractive and unique products. I wish you the best of luck, in person and on the web. Jim Chesky Page 1 - 2 - 3 Enter your search terms Submit search form       Search Idea Cafe Web Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc. DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages. TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.