Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map SMARTpages.com Find a Business, Person, or
    Directions at SMARTpages
Online directory to business resources Biz Web Guide



Featured Biz Question

In our business, my wife and I manufacture bird houses, bird feeders, and bird house planters. We cover a large area selling wholesale to flower shops, garden centers, and similar stores. We sell a substantial amount this way, but cover a lot of ground also. We have a web site up, http://www.boafhouses.com, and wish this to take some of the pressure off. But we're still quite new to the Internet, so we are unsure how to motivate the marketing aspect of this mega-media. Any ideas would be sincerely appreciated.

Each week we pluck reader questions from CyberSchmooz and ask our savvy biz experts to give you their ideas -- compliments of the house! Got biz questions of your own brewing? Go post 'em in Idea Cafe's CyberSchmooz. You'll get peer-to-peer help from fellow entrepreneurs. And bookmark this page so you can check back here soon -- maybe our experts will single out YOUR question next!

Have a biz question of your own? Go post it in Idea Cafe's CyberSchmooz

Here's Your Answer from Expert Jim Chesky of Marketing Communications

While there are a lot things on this menu for you, let's only talk wholesale this time around.

The first question you might ask is, "Can I replace all one-to-one selling with my website? The answer is, not likely. A website can automate some dealer sales calls and orders, and actually help you offer better customer service. However, you won't replace all of your one-to-one selling with a website. Not yet, anyway.

The sophisticated buyer who sees the value of your product will place orders, but plenty of potential buyers will need selling. Just showing them your product isn't enough. Go beyond show, and tell wholesalers about:

The benefits of carrying your product;

Who else is successful with it;

How best to display the product, how to price it, and how to sell it;

What kinds of product does best in flower shops, in garden stores, etc.; and

How your product will help them build repeat business.

Page 1 - 2 - 3

About the Expert

Jim Chesky
Owner of Jim Chesky & Associates
Jim works as a marketing consultant studying how companies communicate to help brew up the right advice for ailing marketing strategies. He also conducts seminars, likes working with small business, and enjoys public speaking. more

Meet the Idea Cafe Experts

For more business advice, check Coffee Talk Answers

 

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2017, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.