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About the Expert

Dawn Rivers Baker

Guest News Analyst
The MicroEnterprise Journal Editor-In-Chief Dawn Rivers Baker has distinguished herself as the only national journalist exclusively covering news that affects the nation's more than 20 million small businesses. more

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Small Business News

Online Holiday Shopping To Be A Small Business Windfall

Nearly one in three small business owners expect more than a quarter of their holiday sales to be online.

PALO ALTO, Calif. – Cyber Monday, one of the biggest online shopping days of the year, kicks off in only a couple of weeks, and small businesses across the US are poised to cash in, according to a new survey from Duda. Nearly one in three (30 percent) small business owners surveyed expect at least a quarter of their holiday sales happen online -- with 14 percent expecting more than half of their holiday revenue from their websites.

“It’s not just big companies like Amazon that are going to benefit from online sales this holiday season,” said Itai Sadan, co-founder and CEO of Duda, a leading DIY website builder and eCommerce platform for web professionals and small businesses. “Small businesses across the country, especially those that have prioritized their online presence, stand to gain a lot of revenue given the increasing desire by consumers to bypass in-store lines and shop online.”

“In addition to Black Friday and Cyber Monday, Small Business Saturday -- this year on November 29 -- is a great time for consumers to support their local small businesses,” added Sadan. It’s important for shoppers to remember that they can often support local small businesses while still shopping online.”

The survey was developed by Duda and conducted by an independent, third-party research firm. Results are based on responses from 440 small business owners of companies with fewer than 100 employees across the United States.  

While it might seem a bit late in the game, Sadan offers these easy to implement website tricks to help small businesses increase their online sales this holiday season.   

Add a coupon. A coupon or discount code is an easy way to attract attention to a specific product or group of products. Also, everyone likes to get a good bargain, so adding a coupon is a great way to seal the deal with people browsing the site.

Make it social. Adding social sharing buttons to a website is a simple step that can dramatically its increase traffic. By coupling social sharing buttons with a great discount or coupon, people are even more likely to share information about your business. Advanced users can even create a special promotion offering a discount to those who share on social media.     

Think like a billboard. Think about what it is you want your customers to do on your website. Do you want them to buy a specific product? Do you want them to browse a specific group of products? Or do you want them sharing information about your business across social media? Whatever that goal is, create a large, specific call-to-action, and place it prominently on your small business’ homepage. Make sure your CTA directly links to whichever action you’re asking your customer to take.  

About Duda

Duda is a leading DIY website builder for web professionals and small businesses via its products; DudaMobile, a mobile-only site builder; DudaOne, a responsive website builder and DudaPro, which enables entrepreneurs, designers and agencies of all sizes to create personalized and dynamic web presence solutions without the need to invest in hours of costly development time. Duda is based in Palo Alto, California, currently hosts over five million websites and won over ten awards in the last year, including ranking #185 on the Inc. 500|5000 and Small or Medium Business Service of the Year.

 

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