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Retail Business Prices
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Honesty is the Best Policy
Demonstrate your business to be an honest one - to your business "partners," employees, as well as to your consumers. Prove that your business is a business that works well with its consumers and cares for the retailers who have carried your products all these years. They provided the loyalty you needed to sell your products, so show them their loyalty is worth something to you.
You could say this is really a business ethics question. Will your decision allow you to sleep at night? What do you want your store and your management to be known for? What do you want to be known for? What type of reputation do you want to build in the business community? It's true that "you can't make everyone happy all of the time," but you also can't afford to make everyone angry the rest of the time. Take into consideration both of these scenarios: The one where your retailers are kept in the loop and everyone continues to make profits, and the other one, where you knock your retailers out of the loop and destroy that relationship.
Print That Web Address
Regardless of what you decide here, you can definitely have your website printed on all of your apparel tags. It's another great way to promote your site and build name recognition. Of course, it'd be better if your retailers are in the loop and know that the website address on the tag benefits them, but that's your call.
Hope this helps!
Lillyvette Star Capital, Inc.
This Coffee Talk was inspired by an actual posting in Idea Cafe's CyberSchmooz. If you'd like to dish up some more advice for this person, click here and post your reply today! The more, the merrier!
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