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Ad Info Main | Ad Programs | Ad Demographics & Stats | Ad Specifications

Ad Specs

Custom, Targeted E-mail letter
In our experience, the letter brings best results if it is benefit-oriented and looks like a letter, preferably including multiple links from several benefit/product mentions, instead of just one link. (You may provide test seed addresses if you wish to preview mailings.)

  • Each letter mails out in 3 versions, tailored to what recipients can receive; html, text and AOL (a non-graphic html version).
  • The Html should be standard html code with paragraph tags and with HTML anchor links for URL strings. No special windows characters, java or Flash.
  • Line length should ideally be less than 255 characters.
  • The text versions cannot contain any graphic information. Each line is 65 characters max. Here, the url strings must be visible and start with "http://"..
  • Deadline: Five (5) Biz days before scheduled mailing.

Bi-monthly newsletter ad

  • Position: Top of newsletter, multiple advertisers get first come top placement.
  • HTML & AOL* version
    • One Title Line
    • Ad Content Text 25 to 30 words
    • URL: title will be a link, and a "Click here" link at the end of the ad.
    • Image, (logo, company name, etc.) 200x40 pixels, static.
      *AOL version cannot contain any graphics.
  • Text version
    • One Title Line
    • Ad Content Text 25 to 30 words
    • One line for URL
  • Deadline for text & links: The Wednesday before our scheduled 2nd & 4th Tuesday mailings.

Leaderboard ad (728x90)

  • Position: Top of page
  • File size/type: Animated gif, 50k max
  • Looping Restrictions: none
  • Deadline: Two (2) Biz days before campaign start

Skyscraper ad (160x600)

  • Position: Above the fold, right side of page
  • File size/type: Animated gif, 24k max
  • Looping Restrictions: none
  • Deadline: Two (2) Biz days before campaign start

Content Banner ad (200x110)

  • Position: Above the fold, right side of page
  • File size/type: Animated gif, 24k max
  • Looping Restrictions: none
  • Deadline: Two (2) Biz days before campaign start

Banner ad (468x60)

  • File size/type: Animated gif, 24k max
  • Looping Restrictions: none
  • Deadline: Two (2) Biz days before campaign start
 
 
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