Have had this site for a long time now -- years ago it produced a much better stream of revenue. Within the past year or so, the revenue has dropped a good bit. Have just signed up with Google Adwords and with a week's run I can't tell the difference in sales.
Am wondering if I could get some lookers to view my front page and tell me (and I'll brace myself) what I need to do in order to entice lookers on to the products. My tracker shows a good bit of daily visits with over half leaving from the front page within about 15 seconds.
#1. "RE: Website not generating much revenue -- help" In response to Reply # 0
Who is your market? Hint: it's not everyone.
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Pat Hardy P Hardy Technologies, Inc. When Retail Profits Count. 50 Charles Lindbergh Blvd. #400, Uniondale, NY 11553 1-800-896-4022 (phone) 516-342-4825 (fax)
#6. "RE: Website not generating much revenue -- help" In response to Reply # 0
Getting some objective feedback on your web site is a great idea because it's easy to 'get too close to the trees to see the forest' (or is it the other way around?).
Site visitors tend to get spooked' by a web site that looks remotely unprofessional, difficult to navigate, or confusing in any way. Potential customers are leary of revealing their credit card number to a site that doesn't instill them with high level of trust and comfort. For example, your 'contact us' page should probably include your business phone number so you seem more accessible and established. Also, if it's possible to fine-tune your spam filtering system (or get some effective spam blocking software) rather than not including a linked email address on your contact page, that would help instill more customer confidence. Another approach could be to establish a secondary email address, which could be changed if the volume of spam got too heavy.
Here are four more suggestions which could make a significant difference in the impression your site creates. 1) Have a professional-looking logo designed instead of using the clip art of the mouse. Another alternative to clip art would be to use a piece of stock photography that reflects your business or customers. 2) Consider adding a paragraph of text toward the top of the page that summarizes what your offerings are, and possibly mentions things that would give people confidence in doing business with you, such as your guarantee of satisfaction, 48 hour shipping, how long you've been doing business on the web, and whether you have a secure ordering process (I didn't see any sign of that, but I might have missed it.) The text should not only be informative, but it should repeat keywords that could help improve your search engine positioning. 3) If I was a potential customer, I'd find it frustrating that I couldn't click on the words 'About us' and get information about your company and the people behind it. 4) Animated graphics should be used in moderation if at all. They're distracting, at best.
Those are a few thoughts off the top of my head. 'Hope that helps!'
#8. "RE: Website not generating much revenue -- help" In response to Reply # 7
Joel and Maria, Thanks...... I've rewritten my "contact us" page as well as changed the front page header. Do you mind checking it out and letting me know if I'm on the right track with your suggestions?
#9. "RE: Website not generating much revenue -- help" In response to Reply # 8
Your 'contact us' page is much improved and the photo replacing the clip art of the mouse also looks more professional. (You may want to increase your 'cell padding' or 'cell spacing' between the new photo and the word graphics next to it. Right now, it looks too squeezed together.) The header IS looking noticeably better, though.
The only other things that jump out at me, at the moment, is the animated Santa and the spinning red arrow. Kinda reminds me of a blinking neon sign at a roadside diner. Sure the waving Santa is 'cute', but, from an ecommerce/design standpoint, it projects somewhat of an amatuerish image and is distracting.
However, I think the changes you've made so far will improve your site visitors' first impressions, and that you ARE on the right track!
#10. "RE: Website not generating much revenue -- help" In response to Reply # 0
I had the same problem with my online clothing store, http://www.lamarzosonline.com, a while back. Have you compared your prices with other stores that offer similar products? That is one of the main reasons why people leave as soon as they see the first page of products. If you don't already, you should offer electronic coupons, or just flat out deals like, "if you purchase 3 items, s&h is free", or "$5 if you purchase more than $30 worth of items", etc. Another issue may be your keywords that you are using for adwords. People may be searching for 'x' and 'y' but when the get on your page, they notice that that is not what they are looking for. There are many advices I can offer, so if you need more, send me an email or check out my sites.