Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions. For More Biz Answers Go to Coffee Talk Answers

Featured Biz Question

I have a site that sells products from Poland -- herbal remedies, herbal teas, cosmetics, and sweets. I'm ready to start a newsletter, but the problem is I have no idea in what area. I know, by reading other sites that people are interested in Polish customs and traditions. I just do not see how this topic can relate to my site?


Each week we pluck reader questions from CyberSchmooz and ask our savvy biz experts to give you their ideas -- compliments of the house! Got biz questions of your own brewing? Go post 'em in Idea Cafe's CyberSchmooz. You'll get peer-to-peer help from fellow entrepreneurs. And bookmark this page so you can check back here soon -- maybe our experts will single out YOUR question next!

Have a biz question of your own? Go post it in Idea Cafe's CyberSchmooz

Answer: from our Guest Expert Jim Chesky of Marketing Communications

Dear Ewa,

Your goal is simple: to get people to visit your website, buy, and then come back and buy again, often. Building long-term relationships with your customers is your bread and butter. And a newsletter is a great way to get people to visit your site.

First, think for a moment how prospects become customers and how customers then become better customers or "past" customers. The steps a prospect goes through to become a customer are: discovery, interest, commitment. They discover you and hopefully find what you offer interesting enough to make a commitment to buy.

Remember, to get your customers to love you even more, grab their attention so they notice your wares and become even more aware of your offerings. From there, wow them from just plain old interest to an even more focused interest on your products. Once you wet their appetites, they'll be ready to commit to coming back for more, again and again.

Remember, even if I like your website or store, it doesn't mean I'll come back as often as you'd like me to. For example, there's a health food store that I like very much, but I haven't visited it for nearly a year. Why? Well, I don't have a compelling reason to visit.

Page 1 - 2

About the Expert

Jim Chesky
Owner of Marketing Communications
Jim works as a marketing consultant studying how companies communicate to help brew up the right advice for ailing marketing strategies. He also conducts seminars, likes working with small business, and enjoys public speaking. more

Meet the Experts

For more business advice, check Coffee Talk Answers



Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.