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Answer from our Guest Expert Jim Chesky of Marketing Communications - page 3

Toot Your Own Horn

Now, how to get them to come to your site. Do you get your prospect names for your one-to-one selling from a mail list? If you have a good mailing list, you can use that to send out a simple 4 color post card with an invitation to visit your website. Invite potential buyers to learn how they can add your profitable line to their store. The goal of this card is only to sell them on going to the website. However, including an 800 number for those people who would rather talk to a live person, or who are unwilling or unable to go on-line, is a good idea.

Follow up this card with a phone call. Did they get the card; did they visit the site? Do they have questions? With the follow-up call, you can score some sales -- and get procrastinators to visit the site.

You Can Never Add Too Much "Web Address" Spice

Place your web address on all your printed material, including invoices, letterhead, business cards, brochures, product stickers. Moreover, each time you take an order or make a sale -- no matter who or where you are-- always tell the customer your new website is open 24 hours a day, seven days a week to take any future orders.

To finish up, here, this quick "web meal" is best served up as part of your total marketing plan. You'll still make personal sales calls while building the effectiveness of your site. And improving your website will help you increase the sales of your attractive and unique products. I wish you the best of luck, in person and on the web.

Jim Chesky

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