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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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The Biz Question

Would you recommend that my service department make up or adopt its own mission statement or service motto? If so, why or why not?

Ted M. -- Telemarketing Manager

Answer from our Guest Expert Donna Hall of The Right Answer, Customer Service Consultants

Absolutely! You've gotta go for it! Cooking up your own special service-focused slogan is a grand idea! Every service department should have its own mission statement because --

  • It motivates your employees to shoot for and uphold your service standards. In a nutshell, it keeps folks goal-oriented.
  • It clears up confusion and improves communication. Each and every day, staffers have a clear-cut understanding of what's expected of them in the way of providing service to your customers.
  • It creates good a morale booster and lets staff have some fun when brainstorming for the slogan.

Finding just the right message that exemplifies what you stand for is not only cool, it's mandatory for service success.

Learn by Example

To figure out how to create your own mission statement, stew over these examples. The Speedy Cleaner's jingle could be, "We'll take your bundle and have it cleaned and pressed in a snap!" While this is a steamy service motto for the cleaner, it wouldn't work for someone who's business image says, "We take our time to get it right!" In this case, a better slogan might be, "Quality and your satisfaction is our #1 goal!"

If you run a savvy service department that provides sizzling super service, shout it out for everyone to hear! Don't keep customers guessing--get that motto printed on any and everything your current or potential customers touch. Are customers your priority? If so, tell them. What are the special service qualities you need to boast about in your slogan? Think about it and see what types of niches you can find for your biz.

The best chefs add their own secret seasonings that will give their service slogan a unique aroma and motivate staff in the process.

Fresh Slogans Get Better Reviews

When you whip up your mission statement, don't rely on some stale, washed out message, like "We're Tops at Service." Have some fun concocting your own zesty catch phrase. Start small, but think BIG! Give everyone a chance to chip in and ideas will come rolling in. Pretty soon, you'll have the perfect ditty for your department. You'll be chillin' and grillin' with a phrase that screams, "Service!"

When employees are happy and proud of where they work, they'll project that attitude in all they do. They'll want everyone to know what a great place or company they work for. Talk about great PR, and it's free too. As extra icing on the cake, customers will also appreciate your commitment to service when reading or hearing the slogan. They'll literally buy into it!

So, bring the troops together and have some fun, but get cracking on that slogan today. You and your customers will be glad you did.


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