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Idea Cafe's CyberSchmooz
Financial Feasts

Financing message forum where you can get and give insights found nowhere else. Belly up to the table and request funding. Or tell your money tales. Any money talk is fair game except ads.

The Latest Hot Topics:

Show Me the Money!
Belly up to the Financial Feasts table and talk turkey about money... what to look for, where & how? All money talk is fair game. Go

 

Getting Investors: Equity

If you're willing to give up part of your company in exchange for the money you need to make it grow, you'll be looking for investors or giving up a piece of ownership -- equity -- of your company.

There are a variety of types of investors, depending on how much money you're looking for, what stage of development you're in, how much control you're willing to give up, and what potential investors are willing to pay for a piece of your dream.

Equity investors take many shapes, but they all want to know the same things:

Who are you? Position yourself as someone who knows what you're doing because of what you've already done.

What do you want? Be as specific as possible: "I'm raising $50,000 to create a prototype to take to retail buyers," or, "I'm raising $4 million to increase our manufacturing capacity 50 percent in anticipation of greater demand for our second-generation product."

What will this deal do for me? Investors want to know what their likely return on investment will be. Business attorney Clinton Richardson, author of the Growth Company Guide, estimates that people who invest in start-ups expect to make at least 40 percent each year on their investments; investors who buy into second- stage companies, 30 to 50 percent; and those who come on board at the third or late levels, 20 to 30 percent.

 

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