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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How to be Successful Selling Hair Extensions
Build A More Lucrative Hair Extensions Business
Do you consider yourself to be a hair extensions connoisseur? Are you looking for a profitable side hustle? Have you always been curious about how to start selling hair extensions but you’re not sure where to start? Do you already have a hair business but feel that it could be more successful if you had the right tools? If you answered yes to any of those questions, then keep reading to learn how to start selling bundle hair.
It’s no secret that the hair extensions industry is a lucrative business. From customers who want to change up their look now and then to believers in the power of protective styling, people choose to wear extensions for all sorts of reasons. And whether you’re going to a professional stylist or going the DIY route, more often than not, you are responsible for selecting and buying the hair yourself. We all know that the demand for hair extensions is there, you merely need to put yourself in the right position to find success selling hair extensions.
Know Your Customers
Even though there are many types of potential customers out there, it’s always a good idea to create a buyer persona, which is a detailed profile of your ideal customer. This buyer persona will help you figure out what makes this customer tick. What does she like? How does she learn about new products? What makes her eager to buy a new product? You want to make your buyer persona as detailed as possible, which will help you better tailor your marketing initiatives to your intended audience and make it all the more likely that you will attract those customers. Creating a buyer persona will require some research and will be a handy tool to help make your business successful.
Know Your Product
As important as it is to know your customer base, it’s equally as important to know your product. What I mean by that is that you need to be familiar with the different types of hair available, which ones are the most popular, and which types of hair your customers are most interested in buying. Just like fashion, hair trends change rapidly and frequently. By keeping a close eye on emerging (and fading) hair extension trends, you’ll be able to stay ahead of the game and tailor your offerings to your customers’ wants and needs. You also need to know how to determine the quality of hair by inspecting it. If you are not knowledgeable in this area, you could end up buying and selling low-quality hair, which will not make your customers very happy.
Ways To Sell
Selling your hair extensions at affordable but competitive prices is essential. You need to make a profit of course, but if your prices are too high, you run the risk of losing customers. I don’t know about you, but I’m a believer in comparison shopping. If I can find the same or similar product somewhere else for a lower price, I jump on that opportunity.
Not too long ago, you had to find a local retailer where you could go to buy hair extensions. But in the age of the internet, finding and purchasing hair online is not only the norm, but it’s also often the preferred buying method. This is mostly due to being able to find a wide selection of hair available, regardless of where you might live. Not to mention that in 2018 we’re all accustomed to the convenience of online shopping.
However, that doesn’t mean you necessarily need to make your business an online-only platform. You can also build partnerships with local hair stylists and/or host trunk shows for a targeted group of customers so that they can get to know you and see the hair in person. This approach also helps potential customers put a face to the name of your company.
Creating Your Own Unique Brand
How can you make your mark in the hair extensions industry and make customers want to buy from you over another vendor? Well, this is where branding comes into play. Creating a consistent brand image will help your hair business stand out and be memorable.
You want to think of a strong name for your brand. It doesn’t necessarily need to be clever or overly complicated. On the contrary, it’s better if you keep it simple: you want a name that is easy to remember and describes your business. Trust me: in this case, less is more. Once you’ve come up with a name that meets those requirements, you want to make sure that it’s available as a domain name. Ideally, you also want to use that same name for all of your social media handles and your hair packaging.
If the cost of hiring a web designer to build you a site is holding you back, you’re in luck: setting up a website is relatively easy to do on your own. Wordpress is the most popular web hosting company around, and they offer lots of great free design templates. You only have to pay for your domain name and web hosting. Come up with a color scheme and fonts for your site/store and try to use those same colors and fonts in all of your marketing and social media content. This strategy will help your customers recognize your brand visually.
Make sure your website is well-maintained. Stick with simple, clean web designs to avoid having a site that looks cluttered. Make sure your content is well-written, any internal and external links work correctly, and that your products are displayed beautifully and accurately. If your site looks sloppy or if your website copy is full of typos or poorly written, it makes you look unprofessional, which is a turn off to potential customers.
Work With A Reputable Distributor
To be successful selling hair extensions, you have to be able to offer customers high-quality products. Make sure you get your hair from a reputable distributor (like Private Label Extensions). If your customers are not satisfied with the quality of the hair extensions they buy from you, it will reflect poorly on your business, not the wholesaler who sold you the hair. Doing your research beforehand will save you time and money in the long run and help you avoid dealing with shady businesses.
Find Creative Ways To Market Your Product
Social media is a great tool that allows you to create and share marketing content free of charge and engage with customers. Many social media platforms like Facebook and Instagram will enable you to run paid promotions at really affordable price points. Email marketing is another excellent strategy to use; the hardest part is building an email list. Make sure it’s easy for visitors to subscribe to your email list on your website. You can even use incentives to help entice customers to sign up for your email list: for example, offer a 10% discount off their first purchase as a thank you for subscribing.
In addition to establishing a strong and consistent online presence, you’ll also want to order some business cards. This way, you can easily share your contact information whenever you meet a potential customer or partner. Have the cards designed to reflect your brand’s color scheme. Many people are more likely to buy from someone they’ve met in person (and in turn share their experiences with friends and associates). Never underestimate the power of word of mouth.
Establishing relationships with hair and beauty bloggers and vloggers is a great way to attract customers. Find well-known bloggers who have a strong following and arrange to send them some hair to wear/review. Some bloggers will do this for free, and others will charge you. For bloggers with a large following and those who often run paid promotions on their blogs or YouTube channels, you can offer to pay them a fee upfront, or arrange for them to receive a percentage of purchases that come from their referrals. But don’t sleep on up and coming bloggers; they may be willing to promote your hair extensions in exchange for receiving the hair free of charge.
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