Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map SMARTpages.com Find a Business, Person, or
    Directions at SMARTpages
Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

The Biz Question

I have just created an online art gallery. It's the first one in the county I live in. Need some help on how it should be marketed and advice on if I should first keep prices down to draw the business then gradually raise the prices.

Michael

Answer from our Guest Expert Laura Wiegert of Creative Consultants

Michael,

Congratulations on cooking up such a unique web site! The first thing you need to do with your online art gallery is to market it offline. Once you've done offline marketing, such as a press release and local networking with other art groups, then consider ways to market online. Both these efforts will increase traffic. And the good news is you've already got the promotional angle -- being the first one in your county.

Get a Press Release Ready to Brew

So whip up a press release about your accomplishment and serve it to the art sections of all the newspapers in your area -- both small and large. (Small papers especially are more apt to print your release word for word.) Include key information about your online gallery, such as when it opened, what's featured there, why you started it, and how to access it. Mention that it's the only one of its kind in your county too.

If you're not too sure how to write a press release, there are tons of hearty public relations books that explain this relatively easy writing task. You could also go to Idea Cafe's Fridge for a news release form.

Don't forget to send the release to other art, entertainment, and trade publications in your area as well! How far-reaching you want to be is up to you. You can send the press release to state and national publications as well as local. Any print publicity you get that mentions your URL will brighten your day!

Plaster Your URL Everywhere!

Another marketing must is to include your web site URL everywhere and anywhere you can. Put it on your business cards, stationery, brochures, newsletters, ads, forms, etc. Include it on any printed material you produce that promotes your gallery. This is a simple, cost-effective idea that creates awareness of your web site and can increase hits. Repeat exposure is the name of the game when it comes to marketing.

Check out Exchange Links

You can also look at several online marketing avenues. Consider "exchange links" with other online galleries. If you put a link to their URL on your site, they'll put one to your gallery on theirs. This also works with different types of sites that draw similar audiences. This "you scratch my back and I'll scratch yours" method works very well on the World Wide Web. See what kind of partnerships you can stir up while surfing the Net.

Banner Ads Beef Up Hits

Banner ads are another online option that can work very well if done properly. If you decide to create a banner ad for your new online gallery and market it to other sites, keep these tips in mind to create a sizzling banner ad:

  • Include the words "click here" somewhere on the ad.
  • Put a blue border around the ad to remind viewers that it's clickable.
  • Think of the banner ad as a mini-billboard. It's gotta grab -- quickly!

Get a Buzz Going

Another way to create awareness of your online gallery is through discussion groups. This is a "soft sell" approach that allows you to showcase your knowledge. Start participating helpfully in online discussion groups while casually letting people know what you do. It's a nice way to position yourself as an industry leader and increase awareness of your web site at the same time.

Regarding pricing strategies, there are different routes you can take, Michael. I'd suggest you research this avenue carefully. There are several books on this topic on the market that'll help you come up with a strategy that's in line with your goals, demographics, and company image.

Good luck with your new online gallery!

Have a biz question of your own? Go post it in CyberSchmooz

Meet the Experts

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2017, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.