Ask Questions 
Share Tips 
People in Biz - Profiles 
Coffee Talk with Experts 
Biz Planning | Sample Plans 
Idea 
Name 
$ 
Do It! 
Marketing | Sales | Customers
Managing | Operations
Work @ Home 
Yoga @ Your Desk 
|
|
Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
The Biz Question
Idea Cafe ran a practice sheet on news releases that was spectacular, so simplistic, just what I needed. I need the same format for a proposal...what goes in paragraph 1 and so on. I have a paralegal service, targeting attorneys and need help with how to present the service as a money-making alternative to hiring costly temps. Help me please!
Natalie
Answer from our Guest Expert Lillyvette Montalvo
Hi, Natalie!
I'd love to help you out with a good recipe for a "well done" proposal!
Brief Company Description (To Whet Their Appetite!)
The first rule of thumb for writing a proposal is to keep it simple, yet be very direct. Begin your proposal by giving the readers a brief summary of your company. Include some facts, such as:
- When your company was established;
- Your company's mission statement or objectives (Refer to your business plan for this one);
- Years of experience in your field (If you have an employee, you could state something like "with 15 years of combined experience…");
- Describe how your service can save them time and money (Be specific on your advantages over those temps.)
Cost Comparison (Talk Dollars & Sense)
Next, it's a cost comparison. Basically, you can't just tell them that your services are more cost-effective and leave it at that. Since you're trying to be their number one alternative -- and have them pass up those pork barrel temp services -- back up your claims with a market analysis. Roll up your sleeves and do some calling to research how much the temporary services actually cost them. Once you have all of your numbers, do a cost comparison.
Your cost comparison info can be based on the short-term and long-term. For instance, if you find out that some of your services are a bit more expensive for short-term projects, then be sure to include the long-term costs -- that's where you may have an edge. In addition, since you're already a seasoned paralegal, your experience will give you an extra appeal.
Other Facts to Consider
When researching price, find out if they use persons who actually have skills in your field or if they actually need some training to carry out the tasks they'll be assigned in a successful manner. This may prove to be your ace in the hole! No matter how minimal, training temps is a drain on their time and money -- not the agency's. Since you're a skilled professional in this area, you're ready to roll yesterday! Consider incorporating this in your cost analysis or even use this as a separate issue for your proposal.
Conclusion (a.k.a. Your Graceful Exit)
Conclude your proposal by letting them know how to reach you, and that if they would like to obtain some references, you'd be happy to provide them with some names and phone numbers. The latter will get them to contact you; in achieving that, you can demonstrate your professionalism and your willingness to work with them.
The Cover Letter (Don't Mince Words)
After you've got your proposal completed, write a brief cover letter for your proposal that lets the readers know that what follows is your proposal for saving them time and money. The key word here is, brief. Use a personalized salutation for each prospective lawyer you contact; thank them for their time in reviewing your enclosed proposal, which is about how your paralegal service will be of interest to them; and sign off in style.
Let's review. The following ingredients make up a healthy, well-balanced proposal:
- A short, but sweet Cover Letter;
- A Brief Description of Your Company.
- A Cost Comparison (short-term and long-term)
- Additional Data that reinforces your abilities and cost-effectiveness
- Conclusion
Don't make your proposal too lengthy since you don't want them to toss it out with their junk mail. Simply include the cover letter, brief proposal, and your business card.
When asked for a more formal proposal directed to a specific project, you'll provide greater detail. Yet still try to stay as brief as possible.
Best of success to you!
Lillyvette Star Capital, Inc.
If you're chomping at the bit to dish up some more advice for this person, click here and post your reply today! The more, the merrier!
Have a biz question of your own? Go post it in CyberSchmooz
Meet the Experts
|
|
Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News
Copyright 1995-2008, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.
DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe, Inc. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.
TRADEMARKS: The following are Registered Trademarks or Servicemarks of Idea Cafe, Inc. or M.F. Ward: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.
|
|
|
|