Place a 500+ Word Ad for FREE?
By Liz Folger
Do your eyes cross at words and phrases like, "CPM", "65 characters
per line", $7 for one line/$3 for 2 lines, $1 for each additional
line, or "That ad comes to -- $34.28 for 1 ½ placements in
our newsletter." That may be exaggerating just a bit, but it can
get a little confusing and expensive when it comes to placing an
ad on a site or in an e-publication.
What if I told you that you could write an ad - as long as you'd
like - for free? That got your attention, didn't it? But you say,
"Liz, that sounds too good to be true, and we all know what you
say when something sounds too good to be true." Well, first I'd
like to say how proud I am of you for actually listening to what
I have to say. And second, yeah, I might be making this sound a
bit better than it really is. But it is possible, all it will cost
you is time.
No doubt, if you're selling a product or service, you have become
an expert on what you sell. You know why someone should go with
your business and how it will make them a smarter, prettier, or
more confident individual.
This is where your FREE 500+ word ad comes in to play. Web sites
and e-zines are popping up everywhere. They are all looking for
fresh material. They need new ideas to share with their readers.
Think of it this way, they want YOU to write an article about your
area of expertise and share it with their subscriber base that may
be anywhere from 100 people to hundreds of thousands of people.
I'm not exaggerating here.
Marnie Pehrson, owner of Ideamarketers, http://www.ideamarketers.com,
a site that actively seeks articles to offer online publishers,
talked to me about how to get your article published. Here's what
she had to say.
Tips for getting your articles published:
- Study the e-zines for which you would like to write. What types
of articles do they print? Submit accordingly.
- Don't mass broadcast the same article to a hundred e-zines.
Hand-select your articles to match the e-zine. Do your research
and address your article to the editor personally.
- Write about something unique. Sure, Internet marketing is popular
right now -- probably too popular. Unless you've got a fresh inventive
angle, your article will have too much competition to stand out
from the crowd.
- Save your bio/contact area to "sell yourself." Don't try to
do it in the body of the article."
- File boxes -- to store and organize information in car or for
- Letter Trays/Desktop Organizer -- to sort and organize papers
and mail that you need to keep visible.
This week start thinking about the endless possibilities of writing
a few articles every month. Make them a great read and you'll start
getting e-mails like, "Hey, I read your informative article on such-and-such
a site and I'd like to know if I could post your article on my site."
Now that's what I call exciting and profitable marketing.
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