|
|
|
|
What Type are You?
Choosing a Typeface for Your LogoYou've decided on your business name, maybe even chosen a graphic for your logo, but you need a font that represents your business to the public. Many companies have come to be known and recognized by the typeface they use. Apple Computer, for example, uses the same font in its logo, ads, and manuals. It's distinguished, easy to read, and recognizable.
Here are some simple tips for choosing a logo typeface:
- First, know your target market. Are you trying to reach Generation X or Baby Boomers? Are you selling software to computer geeks or baby food to new moms? Consider how these fonts may appeal to different target markets:
- Second, consider your business' image. Are you a hip computer game developer, or a stalwart insurance broker? Is your product or service creative, trustworthy, honest, speedy, unique, informative, or powerful? Look at the image these fonts portray:
- Third, decide how much you want to spend. Many fonts remain very expensive, up to $100 to $200, but you can also find very nice fonts for as little as $30 or $40. Or, if you've decided to hire a graphic designer to design your logo, you could hire one that specializes in fonts, and have a custom font designed for your business and all your print media -- but this is the Cadillac approach to finding a font!
Once you have these basics in mind, you are ready to start looking at fonts. Of course, the easiest and most inexpensive place to start is with the fonts already loaded on your computer. Perhaps Times or Helvetica say exactly what you want a typeface to say about you and your biz. If not, try looking at some font catalogs to get an idea of how many different typefaces are available. Precision Type, Inc. sells a 700-page Font Reference Guide, which displays more than 13,000 font packages; call 800-248-3668 for more information. Or look at these font gallery websites:
&Type! -- The type wing of The Design and Publishing Center, displays interesting new typefaces and tells you how to order them.
The Internet Type Foundry Index -- Here you will find links to commercial font foundries and independent type designers, in addition to views and reviews of new typeface designs.
Fonts shown in this article, in order of appearance: Handwrite-Marker, ©Icon Design; Abilene, Fluent Laser FontsTM, ©Casady & Greene, Inc.; Ritz; Princetown, ©Esselte Letraset Limited; Moulin Rouge, ©Richard A. Ware; Castle; AuBeesKnees ©Auras Design; Benguiat, ©Adobe Systems, Inc.; University Roman Bold, ©Esselte Letraset Limited; Slipstream, ©Esselte Letraset Limited; Enviro, ©Esselte Letraset Limited; LCD, ©Esselte Letraset Limited; Mesozoic Gothic.
Small Business Tax Center • Idea Cafe Home • Sign Up • Biz Grant Center • CyberSchmooz •Coffee Talk with Experts • People in Biz Profiles • Starting Your Biz • Biz Planning • Running Your Biz • FREE Trade Publications • Marketing • Financing Your Biz • Human Resources • Legal & Biz Forms • Managing Your Biz • eCommerce • You and Your Biz • Gen X • Work@Home • The Fridge • De-Stress • Send an Award • Send an eGreeting • Yoga @ Your Desk • Web Guide • Idea Cafe in the News • About Idea Cafe • Advertise on Idea Cafe • Contact Us • Privacy Policy • Site Map • Small Biz News
Copyright 1995-2024, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.
DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.
TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.
