What does your business do?
We provide affordable mental health care to those who may not
otherwise afford services. Our center offers Individual, Couples and
Family Counseling. We also provide Parenting, Co-Parenting, Anger
Management and Domestic Violence Classes
When and why did you start the biz?
We started January 6, 2016. My husband and I have a passion for
helping people. There's a population that we believe is
underserved and that is the low income and displaced population.
Our therapist volunteer at schools, transitional homes and
churches providing counseling services at no cost to the school,
parents or students. We absolutely enjoy seeing our students and
clients getting the help they need, when otherwise they would
still be suffering from mental illness and others getting their
high school diploma when others have counted them out.
How Many People are in your Company?
2 Doctors, 13 Therapist and 4 receptionist
Where's your office?
We are in an office suite with 5 offices in the suite
What's the toughest part of running your biz?
Accommodating the people who have no income and no insurance. We
have provided family counseling for $10/session because the family
was not able to afford services and insurance will not cover
family or couples counseling. It can be difficult because some of
clients are inconsistent because they don't have the means to get
to the center, so we sometimes have to call them and do therapy
over the phone.
What's the most fun part?
The most rewarding part of having this business is seeing the growth.
Not only in the clients, but the therapists as well. We are also a
training facility of therapist who are gaining their hours (they have
to obtain 3000 hours) for licensure.
Anything you would have done differently?
I would not have secured any business loans. I would have allowed the
business to grow organically. I believe I tried to do too much too
soon because I wanted to help so many people.
What's next on the horizon for your biz?
The next step is to open another office in San Bernardino, CA and
Pomona, CA. I also want to collaborate and partner with more
What advice do you have for others?
Research research research. You could never do enough research
about the business you are interested in. Mistakes will happen,
forgive yourself for making a mistake, don't beat yourself up.
Opportunities do not knock, they wait to be recognized, therefore
it is vital to your business that you network with others, do not
be a Silo. Be flexible, pliable and teachable - if you are not,
you will find it difficult to grow. Another suggestion is to have
a mentor. There should be someone in your life that can speak
truth into your life. Someone to advise you when you are wrong,
when you need to rest, lead you in the right direction. It's
beneficial to have someone who knows more than you, who you can
gleam from. Don't be afraid to ask questions or admit you do not
know something, it's ok to ask for help - no one knows everything.
How do you use Idea Cafe to help your biz?
I was led to this site specifically for grants. As a non-profit
organization and as we try to help the low income population, we
don't have much income coming in, so I felt this site could help
locating grants. But as I have gone through the site, I see that
it offers so much more. Such as self care ideas, ideas to market
and promote the business and networking. I have considered having
a mental health fair near our building and reading a section in
the Merchandising section, they specifically talk about having an
School (where, still in school, degree)?
University of Phoenix, Masters in Marriage and Family Counseling
Prior jobs or business?
Prior to me owning a business, I working in the mortgage industry for
16 years. It was a lucrative career, but I was not passionate about
what I was doing, it was just a job. However what I am doing now is
What are your pets' names?
I don't have any
Do any of these pets help with your biz?
Is there any one person or event in your life that led
you to go into business for yourself?
In 2008 the mortgage industry crashed and I realized that at any time
I could get laid off and I had no control and that was a scary
feeling to have my future in another person's hands.
Anyone you publicly want to thank?
Dr. Monica Caffey
7365 Carnelian St, Ste 104
Rancho Cucamonga, CA 91730-1156