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Spotlight on Top Business Owners in
Apparel, Grooming & Beauty


iDiva, LLC

Name: Nephateri White

Location: Fresno, CA 

Type of Business:
Women's Clothing & Accessories

What does your business do?
iDiva, simply means Inner Diva. Our motto is to awaken the diva in every woman. Catering toward a plus sized market. This industry is a true niche market.

When and why did you start the biz?
I have had the LLC since 2012 for name reservation purposes only. I did a soft launch in 2016/2017 among family and friends and truly discovered there is a need for my company.

How Many People are in your Company?

Where's your office?
Right now we are operating online with a small presence. ( Inventory is stored in our garage. Our goal is to move to a physical location and build our online presence as well.

What's the toughest part of running your biz?
Advertising. I currently hold a full-time day job at a Senior Day Center as a Claims Analyst, and am a mother to a 22 month old. My uncle who is also an owner is a Full time Dietary Director at an Assisted Living community. It is hard to come home promote at a full time capacity. Especially with limited personal funds.

What's the most fun part?
Being able to be in charge on inventory selection is exciting to me. I mean who doesn't love to shop? And knowing I am selecting the most trendy and chic things for my audience makes me feel good.

Anything you would have done differently?
Yes. Given that I attended undergraduate school more almost a decade ago, I would have took a different alternative to obtaining student loans and opted to save a bit more financially for my business.

What's next on the horizon for your biz?
I am currently teamed up with Start Engine for Crowdfunding. The campaign is to launch late in July 2018. My goal is to open the physical location and continue to build the online presence. Our goal is to create a few job opportunities to our community.

What advice do you have for others?
Start early. When you have an idea, that raw passion is fresh. Start early with a business plan and obtaining a mentor. A solid business plan is key with reliable financial projections. You have to know a little something about the industry you are going into.

How do you use Idea Cafe to help your biz?
I think Idea Cafe is like a cup of coffee, "you get a different taste of something every time." So much information is here and I just recently joined. I do not know where to start. It is very informative and insightful to say the least.

School (where, still in school, degree)?
B.S. Degree in Business Administration emphasis in Entrepreneurship; MBA w/ an emphasis in Accounting

Prior jobs or business?
2012-Present iDiva, LLC 2018- Fresno PACE for Seniors as a Claims Analyst 2014-2018 Human Good as a Billing Specialist Prior years to 2014 (retail/merchandising jobs supporting my way through college and broadening my skills in the retail and fashion industry)

Favorite Food?
All Soul Food

What are your pets' names?

Do any of these pets help with your biz?

Is there any one person or event in your life that led you to go into business for yourself?
My mom was an inspiration to be because we both are full figured women whom had the "pain" of not finding proper fitting clothing. As of now my 22 month old daughter is an added inspiration. I want to create a legacy for her. Hopefully, one day she can take the company beyond by current dream of it.

Anyone you publicly want to thank?
I want to say hi to all of my supporters. Thank you!

Contact Info:
Nephateri White
4672 W. Naomi Way
Fresno, CA 93722



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