What does your business do?
iDiva, simply means Inner Diva. Our motto is to awaken the diva in
every woman. Catering toward a plus sized market. This industry is a
true niche market.
When and why did you start the biz?
I have had the LLC since 2012 for name reservation purposes only. I
did a soft launch in 2016/2017 among family and friends and truly
discovered there is a need for my company.
How Many People are in your Company?
Where's your office?
Right now we are operating online with a small presence.
(www.idivafresno.com) Inventory is stored in our garage. Our goal is
to move to a physical location and build our online presence as well.
What's the toughest part of running your biz?
Advertising. I currently hold a full-time day job at a Senior Day
Center as a Claims Analyst, and am a mother to a 22 month old. My
uncle who is also an owner is a Full time Dietary Director at an
Assisted Living community. It is hard to come home promote at a
full time capacity. Especially with limited personal funds.
What's the most fun part?
Being able to be in charge on inventory selection is exciting to me.
I mean who doesn't love to shop? And knowing I am selecting the most
trendy and chic things for my audience makes me feel good.
Anything you would have done differently?
Yes. Given that I attended undergraduate school more almost a decade
ago, I would have took a different alternative to obtaining student
loans and opted to save a bit more financially for my business.
What's next on the horizon for your biz?
I am currently teamed up with Start Engine for Crowdfunding. The
campaign is to launch late in July 2018. My goal is to open the
physical location and continue to build the online presence. Our goal
is to create a few job opportunities to our community.
What advice do you have for others?
Start early. When you have an idea, that raw passion is fresh. Start
early with a business plan and obtaining a mentor. A solid business
plan is key with reliable financial projections. You have to know a
little something about the industry you are going into.
How do you use Idea Cafe to help your biz?
I think Idea Cafe is like a cup of coffee, "you get a different taste
of something every time." So much information is here and I just
recently joined. I do not know where to start. It is very informative
and insightful to say the least.
School (where, still in school, degree)?
B.S. Degree in Business Administration emphasis in Entrepreneurship; MBA w/ an emphasis in Accounting
Prior jobs or business?
2012-Present iDiva, LLC
2018- Fresno PACE for Seniors as a Claims Analyst
2014-2018 Human Good as a Billing Specialist
Prior years to 2014 (retail/merchandising jobs supporting my way
through college and broadening my skills in the retail and fashion
All Soul Food
What are your pets' names?
Do any of these pets help with your biz?
Is there any one person or event in your life that led
you to go into business for yourself?
My mom was an inspiration to be because we both are full figured
women whom had the "pain" of not finding proper fitting clothing.
As of now my 22 month old daughter is an added inspiration. I want
to create a legacy for her. Hopefully, one day she can take the
company beyond by current dream of it.
Anyone you publicly want to thank?
I want to say hi to all of my supporters. Thank you!
4672 W. Naomi Way
Fresno, CA 93722