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Armored Angels, Inc.

Name: Diana Cherry

Location: Springfield, IL 

Type of Business:

What does your business do?
Retail angel themed products of clothing and jewelry and a percentage of the proceeds go to the St. Michael Armored Angel Relief fund for monetary grants for domestic violence victims.

When and why did you start the biz?
I was a victim myself and suffered financial abuse, I want to be able to help other women get back on their fee financially and to help keep them from going back to an abuser because of financial reasons.

How Many People are in your Company?
Sole Proprietor

Where's your office?
My home to cut down on office costs. More will go to victims

What's the toughest part of running your biz?
Getting the word out and paying for advertising

What's the most fun part?
Helping others

Anything you would have done differently?
No. If I hadn't became the "Armored Angel of Illinois" the concept would be harder for people to grasp being that it would be boring. My "character" type and my concept "Fighting for Women" is a great way to introduce this fund.

What's next on the horizon for your biz?
Establishing a clothing label for gowns and coats and casual wear to enter into fashion shows. Also future concerts with our merchandise there to purchase on hand to raise funds ofr this very important cause.

What advice do you have for others?
Make it unique to you. Different is never boring and always come up with a quote, slogan or business tagline to follow your business name and business concept. My quote is: "Domestic Violence Victims can and do many times surpass the expectations of their peers" -Armored Angel of Illinois

How do you use Idea Cafe to help your biz?
I browse to see what I want to learn about. There's always something new to learn in business. From a business owner point of view, My little secret is that when I get an order I feel so awesome! I feel very proud of myself that I have gotten the order and that I have made that customer happy. People purchase things to bring them happiness and when they buy something from me I've made them happy plus helping victims is extremely important in giving back.

School (where, still in school, degree)?
GED, some college, I'm not a school person but love to learn new things, "Never stop learning"

Prior jobs or business?
Cap Pac Intl, Inc. was a product of a relative that I took over and redesigned and marketed. It was a dust free baseball cap system and my slogan or tagline for it was "The New Generation of Cap Storage"...I got it into 26 store locations and in the 6th year in business it was copied by all of the major low cost catalogs in the country, Harriet Carter, Carol Wright Gifts, Lillian Vernon, Walter Drake. You name it, they copied it and sold it. So this product went everywhere across the United States all from my little home office and my marketing strategy. the product "Had its run" as they say and they even invented a few spin off products like vinyl zippered newspaper cases and clear vinyl dvd cases for storage purposes but they didn't catch on like the "Cap Pac' product. I went against what everyone said about the product, I knew people would buy it and they did. Don't always listen to the nay say'ers. Go by your gut and your intuition because most of the time, you're right.

Favorite Food?
Pizza or Lasagna, Chocolate cake

What are your pets' names?
Louis XIV, he's Royalty!

Do any of these pets help with your biz?
He's our mascot on facebook and instagram. Armored Angels, Inc. and Instagram is armoredangel_1

Is there any one person or event in your life that led you to go into business for yourself?
My separation and divorce from an abusive man and the financial abuse that followed.

Anyone you publicly want to thank?
I would like to thank all my earth angels for helping get this far. They all know who they are. I am grateful. On a spiritual note: "Always be grateful:, every day!

Contact Info:
Diana Cherry
1218 W. Monroe St.
Springfield, IL 62704



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