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Spotlight on Top Business Owners in


Gift - Modern Made Memphis

Name: Tonya Tate

Location: Germantown, TN 

Type of Business:
Locally-focused retail gift shop featuring handmade and independently-designed goods

What does your business do?
Retail store for local brands

When and why did you start the biz?
I created the Memphis Etsy Team in 2010 and we produced our first craft show that December. We followed up by 2 more craft shows the next Christmas. In 2012 we produced our first Christmas popup shop which was open for 12 days. In 2013 & 2014 we produced month-long Christmas/Holiday popups open from Black Friday thru the end of the year. We just completed our most recent popup and the shopping center we were in has offered us a permanent retail spot a few doors down.

How Many People are in your Company?

Where's your office?
The store when we have a popup open. When we don, my office is wherever there's free wifi and my laptop.

What's the toughest part of running your biz?
Finding people who share my attention to detail and work ethic.

What's the most fun part?
I LOVE stores! Brick & Mortar will survive but stores must be smart and provide a unique experience to keep customers coming in the door.

Anything you would have done differently?
Not that I can think of. Planning is great but there's comes a time when you have to just go for it. I've learned a lot about retail in my years producing popups.

What's next on the horizon for your biz?
We just completed our most recent popup and the shopping center we were in has offered us a permanent retail spot a few doors down.

What advice do you have for others?
Be smart. Don't just do something because you see others doing it and are making a bit of money. Have a clear vision of how you will be better or different than the competition.

How do you use Idea Cafe to help your biz?
I use it to hear what other business owners are doing.

School (where, still in school, degree)?
University of Phoenix - 2009

Prior jobs or business?
Sales eduction

Favorite Food?
Chicken Madeira

What are your pets' names?
No pets but I really want a ginger tabby one day

Do any of these pets help with your biz?
le sigh

Is there any one person or event in your life that led you to go into business for yourself?
No one really. I've wanted to own my own business since I was a kid.

Contact Info:
Tonya Tate
PO Box 38182
Germantown, TN 38138



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