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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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5 Ways of Breathing New Life Into Your Business


Businesses today don’t operate the way businesses did in the industrial revolution. Even that is too distant; businesses have evolved greatly from the not-so-distant nineties. Companies like Apple are building spaceships (Apple is the only one actually) and tools like Slack make it possible for a company to have employees scattered around the globe without ever needing a physical office.

We certainly are in exciting times, but not every business needs a spaceship and not every business will be able to sustain 100% remote working. How can you tell whether an office space is necessary and if any space is needed, what kind of space?

You don’t need a fancy office if:

1.    All your stuff can go in storage

Think about the products you sell and how you sell them. Think about what you really need to get your work done. If you don’t exactly need a showroom and your products will do just fine being picked up from a warehouse, then maybe that’s all you need.

If all the work your business does depends on computers and internet connectivity, perhaps it’s time you moved all the other stuff into an inexpensive storage space while you allow your staff to work remotely. As much as many of us don’t like change, a change like this can save you a great deal of cash.

2.    You can be a mobile business

Have you heard of the concept of pivoting? It’s this thing where you change direction from your current business model (that’s not working) to something more promising. It can feel like taking a sharp bend too fast or in some cases, a slow curve. One of the ways to save your business or raise revenues is to switch from a location-based business to a mobile one.

Do you run a pet grooming store or salon? How about you ditch your physical store and start a mobile pet grooming business? As you provide pet grooming services at your client’s homes, you can supply them grooming products as well. Add an Instagram “store” and sell on Amazon to boost your chances of selling even more.

Perhaps even more ideal for this kind of pivot is the food business. If your niche restaurant isn’t doing as well as you hoped, maybe you should get a food truck from a company like Business on Wheels where you can buy a customised van that is representative of your brand. You won’t have to be burdened by rent and you can always change location.  

You could use an office if:

1.    People NEED to come to a physical location

Do you have this wonderful idea to open a fitness centre in an area where there is none for miles? Or do you think it’s about time your neighbourhood benefitted from a spa? Well, there’s a good chance you will have to get a physical location for your business and a good one at that. Yes, you could sell gym equipment online or you could offer a home massage service, but these are not the same as managing an actual gym or spa.

People are always going to want to eat at a nice restaurant sometimes and they’re also going to want to meet for a chit chat at the salon.

2.    You lift heavy machinery

If you’re in production or manufacturing, you’ll need a plant for machinery and equipment as well as the workers needed to manage things. There’s no running from a physical location in this case.

Do you think your business needs a physical office?


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