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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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The Top 3 Ways to Modernize Your Business

 

As we move further and further into the digital era, the need for businesses to change how they do things is only becoming more prominent. Many of the long-held traditions are becoming outdated as innovations reshape the market. Failure to keep up could mean becoming a relic of the past.

 

Business has always been competitive, but now there’s a technological edge to consider as well. More companies are learning about the power of digital channels. So, how have they done it?

 

We’ve compiled a list of the top three ways companies are adjusting to the increasingly competitive climate. If you’re a business owner, you might find some inspiration to give you the edge you need.

 

1- Create a UX/UI Optimized Website

In past years, your store was the face of your brand. For better or for worse, this is no longer the case. In the 21st century, the first time a potential customer will hear about your business is through the internet. 

 

The judgments they make here are imperative. They will ultimately dictate whether you earn yourself a new client or simply another site visitor.

 

Understandably, designing websites can be a complicated process to wrap your head around, especially if you’ve never done anything similar. UX/UI designers exist for this very reason. 

 

UX stands for User Experience, and UI stands for User Interface. The terms relate to how your site looks and how that affects its overall function. 

 

Alternatively, if you don’t want to pay out for an expert, you can build a free site using platforms such as Wix or WordPress. There are options available to even the most novice of beginners! 

 

2- Update the Way You Think of Business

As a new business owner, it can be easy to believe that to attract a large clientele base, you need to sell, sell, sell. In actuality, the modern shopper doesn’t want an overwhelming amount of offers. 

 

Advertisements are subtler than ever, and with good reason. The average customer has become suspicious of deals that seem too good to be true. The modern shopper now looks for brand connection as opposed to the lowest prices. 

 

The consumer demands and expectations for advertising mean you have to shift your thinking about marketing. Many companies look to modern takes on traditional advertising through things like pay-per-click ads on search engines or digital billboards. 

 

These advertising channels don’t always have to be targeted only toward buyers, either—you can reach donors and potential sponsors to accomplish anything from funding a new startup venture to raising funds for schools.

 

Of course, putting your best foot forward is still essential, but put the emphasis should be on building a rapport with your base. 

 

Which neatly brings us to our third and final modernizing idea…

 

3- Build Your Social Media Presence

Everyone is on social media these days, which means a good chunk of your client base is, too. If your brand isn’t on social media, you’re missing the opportunity to reach potentially thousands of customers. 

 

The efficacy of social media comes through in two significant ways:

  1. It acts as free advertising since you’re continually promoting your brand through highly exposed channels with no fee.
  2. You can build a significant and personable relationship directly with your client base.

 

Whether it’s through competitions, clear lines of communication, or the occasional meme, building a rapport with customers can do a lot to encourage loyalty. It also helps to improve your reputation. 

 

Brands that are easy to contact seem more trustworthy for consumers and this only increases twofold when they’re also actively responsive. 

 

The Bottom Line

There are numerous ways you can modernize your business to keep up with demand. We’ve named just a few. The path to success isn’t straightforward, but with the right innovations, it needn’t be impossible.

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