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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Things That Every Small Business Owner Needs To Know
It is hard enough to start a business in today’s economy, but trying to start a small business is even more complicated. It is true that small businesses face tons more challenges and obstacles than larger corporations. However, in the long run they might prove to be more satisfying and fruitful. Not to mention, that most small businesses can be utilized on a part time basis once they are operational after a few years. With that being said, there are several different tips and tactics that every small business owner needs to know before venturing out on their own and that is exactly what you will learn below.
Most Consumers Pay For The Experience
It doesn’t matter what type of business or company you are running, most customers want to pay for the experience. Of course, the product or service can come into play, but it is truly the atmosphere, the customer services, and maybe the aesthetics of your place of business. For instance, if you are selling ice cream there is a good chance that there are 5 other stores on the same block selling the same product. Your only advantage is to offer a different experience and this is the same concept that you have to apply into all of your business operations and strategies.
Following Up With Customers
As mentioned above customers are more attracted to way that you are offering your goods and services, rather than what you are offering. Show your customers that you truly care about the experience by offering them a voice. You can send follow up e-mails or make follow up phone calls. Ask them how your products and services are serving them and if there is anything that you can do to better improve their customer service experience.
Always Have A Good Attorney On Hand
As a new business owner there is a good chance that you are going to be faced with tons of legal contracts and complications along the way. You will have to sign a lease contract for the business office that you will be renting, you have to have contracts for employees, and you might even have to sign into contracts with vendors. Whatever the situation is, there is a lot of legal jargon in contracts that only lawyers and professional of the law can understand. A good law firm like the Law Offices of Jeffrey H. Penneys, P.C. can go a long way in making sure that you and your business are covered.
In addition to this, they provide injury coverage and expertise in the event that a customer or employee if injured in your store or on the job.
You Have To Collect From Your Customers
Sometimes is can be tempting to let that sweet old lady slide on her payments, or maybe you want to give that young couple a leg up in the world by offering them a free sample. It is good to offer freebies and samples to customers, but you truly have
to be careful about not collecting, because it is cash that makes a business operational and functional not credit.
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