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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
Local SEO Misconceptions About Google My Business That Should Not Exist
When it comes to local SEO, there are many different misconceptions that exist. This is completely normal since local SEO is rather new when compared with everything else in the industry. If you want the best possible results, you need to be aware of what you could do wrong. This is why you want to avoid the following, based on research done by professionals involved in SEO in Sydney. These are all misconceptions associated with Google My Business, which is a big part of local SEO right now. Use them to not waste time with bad results.
Suite Numbers As Ranking Factor
In many cases, business owners think that suite number influences local ranking. This is why they insist on adding the suite number in Google My Business or even add something extra to it to make it seem unique. Google ignores the suite numbers and if you add one that does not exist, like adding an extra “A” to the listing, you can even end up with problems as Google might remove the listing.
You do want to add the suite number if it exists since it is very important for customers, but it does not actually have an impact on local SEO rankings.
Ranking Is Penalized When Guidelines Are Broken
When you break the guidelines in Google My Business, there are two things that can happen:
- A soft suspension is issued and you cannot manage the business through your account for some time.
- A hard suspension is issued. In this case the listing is removed, together with map listings, reviews and images. If this happens, there is zero ranking anywhere.
What has to be understood is that when the soft suspension happens, rankings are not influenced. Rankings for local results are influenced on Yelp as it does penalize the business that is breaking guidelines.
Service Area As Ranking Factor
There are many business owners that think service area is an important ranking factor as they get extra points because they service more regions. This is not actually the case. If you service 20 cities, rankings will not be influenced in any of them simply because they are serviced. The locations that you rank in will be influenced by address location, together with the user’s searched city.
If Ranking Issues Appear, You Have To Contact Support
There is a support team that Google My Business has. It is available through email, chat, phone, a forum, Facebook and Twitter. These are services that are quite useful and you want to contact support in the event that there are problems with the GMB listing. This does not mean that you should contact if there are ranking issues.
Those that will answer the support lines do not work as SEO experts. They usually have no clue how the Google algorithm works. You will not get any result as you ask support since knowledge is low and ranking is not actually a support-worthy issue. In the event that there are ranking problems, you need to identify what happened yourself.
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