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Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Innovative Social Media Strategies


Social media is an invaluable way of reaching a large market of people. At the same time, with so many companies all competing with each other to find an effective strategy, you need to ensure that you use plenty of innovation to make your business stand out from the crowd. So, here are just a few of the ways that you can look to boost your social media strategy.

Dazzle Your Audience

Having a specific audience in mind is highly important. This way, you can tailor your content to be as interesting to them as possible. For example, if you are trying to target a ‘sporty’ market, you need specifically sport-themed content. Learn more about it here. With people continually scrolling through their social media feeds all the time, you need to produce the kind of content that is going to make them sit up and take notice of your company and everything that it has to offer.

Create a Content Plan

A problem that many businesses suffer from is that they create content without a clear plan in mind, meaning that their posts are sporadic at best. Instead, you should be working off a content plan that you have worked meticulously to put together. This way, you always have something interesting to put up on your pages. Sure, not everything is going to be effective, but when you find what is working, you can then make a note to produce more of it further down the line.

Utilize Infographics

It is not just written and photo content that attracts all the attention online. Instead, you should also be looking to create infographic content that has the natural advantage of conveying a great deal of information in a short space. Plus, people can digest it easily and retain a lot of the knowledge that you are passing onto them without too much trouble at all. One of the best ways of improving brand awareness is being consistent with your design and color scheme. This can prove to be another way of boosting brand recall and giving more people the chance to remember your logo.

Use High-Quality Photos

We have improved photo-taking software in such a big way over recent years that we simply cannot afford not to use high-quality photos on social media. Low-quality photography can make it seem as if the photo has been taken from another website, and the last thing that you want to create is the impression that you have been ripping content off from another source. An easy way of making your content appear more high-quality is simply using photo-editing software, especially the kind that allows you to streamline the task.

Utilize Audio

There has been a big shift into utilizing audio as well, so if you want to be more innovative on your social media accounts, it makes sense that you use all the tools at your disposal.

There we have just some of the innovative social media strategies that you can use.


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