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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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How the right logo can boost your business

Think about this: How many businesses can you recognize just by their logos? McDonald’s. Starbucks, Target – all these companies are instantly recognizable by their logos alone. That is the power of a well-designed logo, the power to solidify your brand identity in the eyes of your potential customers. That can go a long way toward helping you to gain targeted traffic to your online business, too.

A professionally developed logo by an experienced company such as Spiel Creative can help make your brand more memorable and appealing to your target audience. When you are driving down the road in search of somewhere to get a coffee, if you see a Starbucks sign you instantly know what you are going to get, right? Or what about if you are in search of pancakes. An IHOP logo tells you, in just four letters, what to expect when you walk through the door. These are very well-established companies, but there was a time when no one knew what Starbucks or IHOP was. Their logo has helped to build their brand identity, and a great logo can do the same for your business, too.

An effective logo begins with a concept. Every aspect of the creation of a logo is intentional and carefully orchestrated. What colours will you choose? What graphic elements will symbolize the image you are trying to portray? All of these designs are important, as each design decision will have a profound influence on the end product. If you choose colours that are too jarring or garish, for example, it will be difficult to convince potential customers that your business is one that is serious and conservative.

It’s also very important that you choose a logo can be easily incorporated into a variety of media. A logo is more than just the sign outside the front door. Your logo will go on all correspondence with customers, flyers, promotional ads, on social media posts, on your website, and more. Choose a logo that will work in all of these formats equally well.

As you can see, choosing a logo design isn’t easy. It requires a lot of skill and expertise, both in knowing the elements that go into creating a logo that will work hard for your business and in knowing how to actually create that logo in a variety of formats. For that, many businesses opt to contract the services of a profession design firm. These companies have the creative, marketing, and technical skills necessary to create a one-of-a-kind logo to work for your business.

If you are starting a business, you need a logo – period. If you don’t have the skills and experience to design and create the logo yourself, be sure to hire an experienced design firm to do the work for you. You’ll be glad you did.

 

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