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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How the Right Restaurant Furniture Can Impact Success
What factors influence whether diners go back to a restaurant or café time and again? The food and the service naturally play a very important role, but the ambiance and types of furniture in these public spaces also have an enormous impact.
People who own restaurants want to make sure their guests have the best possible experience and much of that comes down to how comfortable they are.
If you’ve ever sat in a luxurious dining room but been put off by too much noise, uncomfortable chairs or being wedged in too tightly against other diners, then you’ll know just how much this can affect your evening out.
Ultimately, this can end up influencing how profitable a restaurant can be in the long run. How can the right restaurant furniture impact success? Read on to find out.
Importance of Restaurant Interiors for Business Success
The atmosphere of an eatery has a huge impact on how long diners stay, how much they eat and how much they’ll spend.
If a restaurant has the right kind of ambience from the get-go, its customers will be happy, relaxed and likely to keep coming back.
The first thing any patron will notice is the décor and the furniture. It should always reflect the image you want to give off. Think carefully about this when choosing furniture for your restaurant. If your eatery is cool and quirky, the décor should show this off. High quality design, fixtures and fittings will be reflected in the prices the establishment charges for its food and services.
A restaurant with sofas, log fires and other comfortable seating will give a relaxed vibe. Customers will be likely to stay for longer and want to linger over their dinner. Colourful, quirky furniture and bright lighting are more suited to places where customers want to ‘eat on the go’.
Ambience and Mood Music
Match music to the lighting and décor you choose. If you’re going for light and bright, then the sounds you opt for should be uplifting and upbeat. Think about cafés that play either commercial radio or contemporary pop to create a happy atmosphere.
If your guests are seated on plush, comfortable chairs with a roaring fire and soft lighting, then you may want to opt for soft classical music to enhance this. It can also make waiting time for food a bit easier to deal with, especially at busy or peak times.
Colour Schemes of Furniture and Fixtures
The colour of your furniture has a huge impact and will need to match your establishment. Darker, sumptuous colours are inviting and relaxing, and can make diners want to linger for longer over their food. They’re often likely to spend more money on drinks before and after too. These tones make rooms appear smaller and more intimate.
It’s noted that the use of bright uplifting colours like bold yellows and reds are put to good use in fast food establishments or cafés as a way of enticing customers and giving them good food on the go. They also give a feeling of space and openness.
How Comfortable is Your Space?
No matter what your establishment offers, customers still need to be comfortable. Quality furniture, tables and chairs are incredibly important whether your patrons stay for half an hour or three!
Spaces shouldn’t be cramped, but nor should they look like the nearest diners are an hour’s walk away from you. The different design elements and furniture that you use will have a huge impact on whether your customers come back time and again, or only visit once. How you seat them, and what you seat them on, can make or break you.
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