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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
How to Generate More Leads
Lead generation is the collection of contact information or the attraction of potential customers that are not yet in your consumer pool. This is normally a given during trade shows especially with the amount of foot traffic that you could be expecting. On the other hand, it is sometimes about how much leads you get, and to generate more is what you should ought to aim for. This is the difficult part especially if you are up against giants that have monopolized most of the industry that you are in.
Being small is hard, and that too is a given, but this should not be a hindrance to generating more leads.
As a startup, how can you make this possible?
ESTABLISH YOUR PARTICIPATION
Aside from trying to find stands for congress in Frankfurt, it might be possible to get your trade show activity moving by informing the public of your presence during the convention. Create a page that revolves solely on activities regarding the upcoming trade show. By doing so, you will let those who are following you know in advance so they can make plans.
In addition, by doing this, you can help spark an interest that will send word of mouths running out the front door and into your booth. Word of mouth may seem obsolete, but this is a viable marketing strategy still in spite of how long it has been in use.
There is a fine line however between the right time and being too early. Experts believe that a month and a half prior the event is the most effective time to start marketing, otherwise, earlier than that may make consumers forget that you were even considering attending because of the lack of plans. You should be regularly posting as soon as you start. That is key.
INVEST IN TECHNOLOGY
Gathering of lead information is just as vital as attracting them. That is why you have to be quick in collecting the data, and this can only be made possible by either having more people manning the booth or by using bar code scanners.
Remember that people nowadays do not have the very best of attention span. The quicker you are the better image you project. In return, this creates a positive image which is vital especially when image matters in the world of business. One bad move and you crash and investing in data collecting technology is a right first step towards a successful day.
THE HELP IS VITAL
Bring only the best with you because this will affect the kind of people that approaches your booth. This does not mean physically, which also helps, but this means that the people that you bring with you should be proficient with the brand and have the people skills to back it up.
Again, image is important and those who man the booth gravely affects this.
Lead generation is vital, and this is what you should be striving for. The number of data collected can hold your business back years, or it could be what leaps it forward. So, plan wisely.
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