Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide

Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

A Health Checkup for Your Money


Most businesses in the United States have the classification of small business, having fewer than 500 employees. A large percentage of these small businesses have 10 or fewer employees. As such, they have a small budget and must account for every penny they spend. The good news is there are many ways to save cut expenses without losing out on potential profits. 


Smart Banking

Making the best use of your money and having access to cash advances is a must for the small business owner. Where traditional banks may have more money to lend, acquiring approval for your small business is often difficult. Today, many of these owners are switching from their bank to a credit union. There are several benefits to choosing a credit union over a bank. First, most provide a free checking account. This will eliminate the nuisance and wasteful monthly fees.  Second, it’s much easier to secure a business loan, which in turn allows you to keep your business afloat and invest in new ways to increase profits.


Social Media Trumps

As a small business owner, you know all too well the importance of launching a successful marketing campaign. Every dollar invested must provide a return. Unlike Fortune 500 companies, you don’t have the financial resources to recover from a failed campaign. Thankfully, there are several effective marketing strategies with low overhead. Social media is the new norm for businesses. If you want to be a player and legitimize your business, there’s no better venue. Social media sites such as Facebook have millions of followers at any given time of the day. Identify your target audience and have ads running during premium hours. 


A Face in the Crowd

If your business is just a name, it will remain that way. However, if people in the community and the surrounding area see your face, they will connect with your business. Don’t underestimate the power that comes from maintaining a presence and giving back to the people who support your business. Many successful small businesses host things such as summer music festivals and walk-a-thons to give back to the community. This will instantly give your company good standing and improve its image. 


Trade Shows

Trade shows give you, the business owner, a chance to see customers and people in the area, up close and personal. They, in turn, can ask questions about the business and the products or services you provide. It’s a handshake, knowledge and a smile that will offer long-lasting positive effects. Trade shows also give you the opportunity to meet your competitors and make a personal connection. You can discuss different approaches that work for each business and discover new methods for improving sales. 


Rewarding Loyal Customers

The loyal base of your small business can make or break it. If content, they will refer family, friends, and co-workers to your business. This provides free advertising and will improve volume without the need for added marketing costs. In order to enjoy the benefits of a loyal base, it’s essential that they feel good about the business. One way to keep them happy is to offer a small monetary finder fee or a discount on future products or services. 


Keep in Touch

Customers need to know that they matter. For small business owners, every sale is important. Luckily, you can capitalize on each sale by maintaining contact with your clients. Sending periodic emails alerting your customers of new products or services available and following up after each sale with an inquiry will help keep customers loyal. It’s a step towards a fan base that builds trust and a solid reputation. 


It's not too late to start the new year off right. Find ways to not only save money but ways to put it to good use


Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2022, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.