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A Guide to Business Coaching Culture


In the time of the Great Resignation, company culture is more important than ever. Loyalty to companies and employers is low, so as a business owner, you need to create an environment that employees don't want to leave. And one of the best kinds of work environments you can create is a coaching culture. 

But a coaching culture isn't only to benefit employees — it can strengthen an entire organization and ultimately change a business for the better. If you're interested in creating a coaching culture for your own company and want to see how it's done, read on to learn more. 

What Is a Coaching Culture?

A coaching culture assumes that a job and the person filling the role aren't static. They don't come in knowing everything they need to know and walk away with the same skills and knowledge. 

Instead, this work environment assumes that everyone enters a role with some strengths and weaknesses. Leaders who have more experience are tasked with helping employees reach their full potential and even preparing them to take on a greater role beyond their current position. 

For example, consider how a coaching culture would improve a customer service team. If you get back a low CSAT (customer satisfaction score), a leader may tell employees to do better and leave it at that. Maybe they even let go of underperforming employees and hire people with better track records from other companies. 

On the flip side, coaching culture would encourage you to use the insights you collect through a call center quality assurance software. The data will point you to individual employees' exact weaknesses and strengths during their customer interactions. This way, leaders know where employees need help and can teach them and help them develop their skills. 

The Benefits of a Coaching Culture

Improved ROI

Estimates say that it costs 33% of an employee's salary to replace them. This means that while it may take time to coach an employee and help them grow their skills, it could ultimately end up more profitable in the end for you. Every dollar you put into them will result in a much higher ROI. 

Stronger, More Engaged Teams

Coaching is a mutually beneficial relationship. Employees feel listened to and have a sense of belonging, while leaders better learn the strengths and weaknesses of their team members for best performance. This all leads to greater employee engagement which improves productivity, increases the likelihood of success, and lowers turnover rates. 

Boost Recruiting Efforts

When your employees are happy with their jobs and feel cared for by leaders, they share that. And what better publicity is there to attract top talent than your own team members raving about you? The better you treat your employees and support them in their careers, the more likely other people will want to come aboard. 

Steps to Having a Coaching Culture

1. Get the Leaders Involved

Make coaching available to people at all levels of your organization to increase buy-in and strengthen the culture from the beginning. 

2. Bring in Experts

While coaching from within is very beneficial and crucial to building a successful team, don't be afraid to bring in expert coaches who can guide leaders and teach internal coaches how to improve the coaching culture. 

3. Set Goals and Meet Them

Like with any endeavor in business, don't go into it blindly. You should set objectives for this new practice, and then do everything you can to meet the high standards you put in place. This will also increase the motivation to make these ideals a reality. 

Improve Your Business Environment Now

If you're struggling with high turnover rates or you're wondering why your current team members aren't meeting your expectations, then it's time to start changing things from the top. By encouraging and requiring a coaching culture, you can develop the talent you have, boost employee engagement, and ultimately improve your brand as an employer. 


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