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Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

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Easily Reach Your Target with Instagram

Ever since it got purchased by Facebook, Instagram has become one of the most used social media platform currently active. Statistics show that the number of registered users is still increasing constantly. Most users still consider Instagram as nothing more than just a simple application with which they share photos for people to see. But on the side of the spectrum, we have entire business which are making complex marketing strategies with the use of Instagram.

One way Instagram ensures that businesses can handle the often titanic amount of users they have to interact with is through the use of Instagram bots.

Reaching your target audience

An advantage in acquiring a bot for Instagram, provided you have your settings tweaked correctly, is that the majority of people who will end up following you are going to be interested in the product, services or just you yourself as a person. They help grow your account in a legitimate way and specifically in regards to what you are trying to show to the public.
This does not mean you have to detach yourself from your public. Having a good balance of interaction with your followers and the marketing use of the bot can ensure a much more enjoyable relationship between you and your followers.

Advertising for free

Prices for sponsored posts on Social media can be quite expensive and are more than not in favor for those who are selling them rather than for you. Most Instagram users do not even look at sponsored posts that appear on their feed for a variety of reasons. A much better use for your resources and money is to buy a bot over a sponsored post. The return on the investment is not even comparable.

Advantage over your competition

Instagram is a popular social media site for celebrities and individuals and as such it is barely used by smaller businesses. Interviews have surfaced the fact that 2% of small businesses in the US use Instagram. This means that competition on Instagram is really low and could be used as a massive advantage when trying to advertise your niche. Getting a foothold now while this is still Terra Incognita will ensure that you are already way ahead when it will eventually become more popular for businesses.

Create trust

Becoming engaged with your followers should always be top priority and this will take time of course. If you are an unknown entity showing up on the market, your best shot is to always be communicative with your slowly growing fan-base.

Once you start growing in numbers and you decide to get an Instagram bot, make sure you still continue with being communicative. Efficiency will be increased if you combine the two of them. Post pictures of behind the scenes, show day trips for business related activities can be greatly appreciated by your fans. In the meantime, have your bot post more marketing related topics that are providing information for your followers during your own downtime.

 

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