Small Business Tax Center
Small Business Ideas, Grants &
Plans to Start & Run a Business:

Small Business Grants
CyberSchmooz
Network in Cyberschmooz Community Ask Questions Questions and Answers Share Tips Small Business Ideas List Your Business Business Advice from Idea Cafe Experts Coffee Talk with Experts Starting A Business Business Plan Biz Planning | Sample Plans Small Business Ideas Idea Name Your Biz Name Plan Your Biz Plan Financing $ Starting a Business Do It! Running your Business Marketing Tips Promotional Merchandise Marketing Tips Marketing | Sales | Customers Human Resources HR | Employees | Contractors Legal Forms & Tax Information Legal | Biz Forms Managing a Business Managing | Operations
Financing Resources Financing Your Business E Commerce & Webhosting eCommerce Take Out Info Trade Publications FREE Trade Publications Business Books Biz Books Your Own Business Small Business News Small Biz News Gen X Biz Gen X Biz Work at Home Work @ Home Business Information The Fridge - Biz Info on Ice Destress Send Awards Send Awards & Greetings Yoga At Your Desk Yoga @ Your Desk Fun Guide Guide to Find FUN Online About Idea Cafe Press Idea Cafe has received Idea Cafe in the News Idea Cafe's Kudos Kudos for Idea Cafe Advertise on Idea Cafe Advertise on Idea Cafe Privacy Policy Privacy Policy Contact Idea Cafe Contact Idea Cafe Link to Idea Cafe Link to/from Idea Cafe Join Idea Cafe
Search Idea Cafe Site Directory Site Map Online directory to business resources Biz Web Guide



Expert Answers to Biz Questions

Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.

color business bar

5The Business of Law: Helping Lawyers Find Their Way

 

Many lawyers are initially surprised to find that attracting new customers to their practice is more time-consuming and, frankly, painful than actually practicing law. After all, lawyers have spent three years getting their J.D., rather than their marketing degree. How do lawyers even begin to market themselves to the public? Are the rules slightly different in this digital age?

 

Invest in Business Cards

Business cards are an extremely worthwhile investment for aspiring lawyers. You can get hundreds of business cards for the price of a few cups of coffee at an upscale coffee shop, and this is an investment that will pay dividends over the long haul. Consider that the hardest part about expanding a law firm's clientele is merely connecting with people in the community who need your services. Ensuring that you have at least a dozen business cards with you as you walk out the door every day will grow your clientele over a year. Consider keeping a bunch of business cards at your desk so that current clients can hand them out on your behalf!

 

Choose Search Engine Optimization

Lawyers looking to expand their clientele need search engine optimization. It’s a crucial factor for criminal, traffic, injury, and employment law marketing techniques. The beauty of search engine optimization as a lawyer is that it can enable you to find clients who enter specific keywords into popular search engines, such as Google and Bing. In practice, this means that folks searching for "personal injury attorney Atlanta" or "workers compensation in California" are more likely to see your online presence among the first dozen or so results. 

 

Encourage Online Reviews

Once lawyers gain a few satisfied clients, then they should consider getting a presence on Facebook or Yelp so that clients can leave favorable reviews. Over 90 percent of prospective clients will read online reviews in the process of finding a lawyer. One satisfied client leaving a positive review; in other words, can create a virtuous circle of many more clients doing so and increased business.

 

Seek Referrals Weekly

The fact that lawyers sometimes go through three years of law school without learning is that most of their future business will come from referrals. After learning this fact, however, there's still the business of actually getting referrals. There's no secret to it in the sense that the lawyers who get the most referrals are the ones that cultivate referrals. There's an erroneous perception among lawyers that doing good work is enough to garner new clients. The truth is that prospective and current clients often need frequent reminders. The best practice is to contact a half dozen potential referral sources a week. Cultivate these sources, whether a business is booming at the moment or not, because that will have the biggest payoff long term.

 

Spend Time on a Blog

Becoming a thought leader in your area will be instrumental in gaining more clients. Because there are 1.3 million lawyers in the United States, the market is incredibly competitive. One way to stand out is to become a thought leader by producing and disseminating timely content relevant to the needs of prospective clients in the areas that your law firm hopes to serve. Consider personalizing the message, including engaging infographics, and incorporating a compelling call to action.

Google      

Small Business Tax CenterIdea Cafe HomeSign UpBiz Grant CenterCyberSchmoozCoffee Talk with ExpertsPeople in Biz ProfilesStarting Your BizBiz PlanningRunning Your BizFREE Trade PublicationsMarketingFinancing Your BizHuman ResourcesLegal & Biz FormsManaging Your BizeCommerceYou and Your BizGen XWork@HomeThe FridgeDe-StressSend an AwardSend an eGreetingYoga @ Your DeskWeb GuideIdea Cafe in the NewsAbout Idea CafeAdvertise on Idea CafeContact UsPrivacy PolicySite MapSmall Biz News

Copyright 1995-2020, Idea Cafe Inc. Downloads are for personal use only, not for resale to others, and may not be reprinted in any form without written permission from Idea Cafe Inc.

DISCLAIMER: We hope whatever you find on this site is helpful, but be cautioned that it may not apply to your own situation, or be totally current at any given time. Idea Cafe Inc. and all of its current and past experts, sponsors, advertisers, agents, contractors and advisors disclaim all warranties with regard to anything found anywhere on this family of websites, quoted from, or sent from Idea Cafe. and its related sites, publications and companies. We also take no responsibility for comments published by others on these pages.

TRADEMARKS: The following are Registered Trademarks or Servicemarks of DevStart, Inc.: Idea Cafe®, Online Coffee Break®, The Small Business Gathering Place®, Take out Info®, Biz Bar & Grill®, Complaint-O-Meter®, A Fun Approach to Serious Business™, CyberSchmooz™, and BizCafe™.