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Coffee Talk Expert

About our Guest Expert Laura Wiegert of Creative Consultants

Living in Wisconsin, Laura Wiegert confesses to being a diehard Green Bay Packer's fan who takes the game very seriously. This gung-ho attitude has not only helped her Packers win Superbowls, but it's also helped her tackle the day-to-day challenges of her own small biz, Creative Consultants. She took the plunge into self-employment, figuring her 12 years of marketing production experience could be put to better use on her own unique playing field. Having worked for a variety of industries in several key marketing positions, she brings a smorgasbord of work experience to the Coffee Talk with the Experts table.

Besides her beefy work background, Laura's won several awards for her creative work. And to make her expert advice even more appetizing, Laura is savvy in desktop publishing, knowledgeable on the media, and a strong creative writer.

When Laura's not rooting for her favorite NFL team or running her own marketing business, she's involved in her community. Among other organizations, she's currently active with Big Brothers/Big Sisters, the Chamber of Commerce, and a Children's Hospital of Wisconsin.

About Creative Consultants
Laura started Creative Consultants in 1997 to give local small business the homefield advantage by helping them stretch their dollars with effective advertising, marketing, and public relations -- start to finish. Creative Consultants is a home-based business with a flair for writing, design, and desktop publishing.

If you'd like to pull up a chair and chat with Laura over a cup of virtual cappuccino, you can visit her website.

Laura's Answers

I'm not doing well at all with locating clients....

I'm interested in starting a newsletter for my customers... Does anyone have any experience with newsletters who could help me out?

I'm looking for resources on preparing a gang buster layout and design portfolio for my new Desktop Publishing Company....

How do I create a press release that will please both offline and online editors? Are there any examples of press releases online?

I'm a distributor of professional pet shampoos. What are your suggestions for getting these people to even notice me and want to try my product?

Need some help on how my unique online art gallery should be marketed...

I'd like to do some advertising for my new home-based secretarial business, but I'm not sure where to start......

I've just developed an online course on basic English ... It's available online through CoursesOnline but I also want to market it myself....

How can I get started in desktop publishing? What software do I need, and where can I find it online? Any other helpful hints would be greatly appreciated!

What I need are clients eager to have our unique service. What'll make them "bite" ? How can I find them quickly?

I want to work at home to take care of my son, however, haven't been able to make the jump yet because work is too infrequent and I need reliable income. Any suggestions?

I'm thinking about starting my own graphic art or creative desktop publishing business that I can run from home and I need some advice on the right computer, printers, scanners, software...marketing....Any suggestions?

Can any other owner of a sole proprietorship that deals with graphic design help me?

We aren't totally sure where we can find our clients.....we just need to get those first couple of clients. Any help will be appreciated.

Any ideas/experience in working with a client around the touchy subject of budgets, standing firm to your estimates but not making the clients angry when you tell them, "This is the budget."?

I've just started an at-home technical writing business....Right now I'm making no money while waiting for this first contract to come through. My question is: Should I wait for this first contract to come through before I seriously market the other contacts so I don't risk getting too many contracts to handle at one time?

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