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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
8 Awesome Content Ideas That Will Engage Visitors
Finding fresh content for your blog can be a challenge. The web is saturated with “been there, done that” content that leaves audiences wondering if they really have read it all and may leave you wondering if you can provide anything that will make your visitors return again and again to read and share your content.
Fortunately, writing from a new perspective is a great way to change the way your audience reads content on just about any topic. And we have eight awesome content ideas that will engage your website visitors and help boost your following.
List Posts
List posts are easy to read and great for any readers that may be short on time. They are also easy to read. This involves creating a list around a certain topic and giving it a catchy title. An example of this would be “10 Exercises to Build Muscle for Your Whole Body.” This post would then provide a brief breakdown of each exercise and preferably a picture, illustration, or video beside each one.
These are great posts to write if you’re short on time but want to create an enjoyable piece of content for your site.
If you’re willing to put a bit more time into your list post, make it a king piece of content that stands out in the search results. A great example of this can be seen through OptinMonster’s 40 Exit Popup Hacks which offers readers something much more valuable, compared to a post which contatined just 5-10 hacks.
How To’s or Tutorials
These are also popular posts. In this case, you would write step-by-step instructions on how to complete a project. For a do-it-yourself blog or website, a great example would be to write a guide on “How to Build Shelves from Wooden Crates.” You could then show each step of the process involved in making shelves from crates, including a picture for each step.
How To’s are a little more in-depth than the list posts mentioned above, but they are a great way to provide niche-specific content for an audience member who might want something that explains a process in more detail. A great ‘how to’ post to use as guidance is WPBeginner’s How to Make a Website in 2017 – Step by Step Guide.
Interviews
Maybe you’d like to create content within your niche, but you just don’t feel knowledgeable about a particular topic. You could interview an expert on that topic and publish the content. Many experts love interviews from bloggers because it helps them promote their business or raise awareness for their area of expertise.
A great example of this would be for a medical website or blog post on nutrition for autoimmune diseases. This is a very specific topic, so an expert on the subject would be needed to provide accurate information that will be helpful for that audience. A nutrition researcher on the subject would be able to provide insight on the topic that is credible, which will in turn increase credibility for that site as a source for those with autoimmune disorders.
If you don’t really have a clue on where to look for professionals who’d be willing to be questioned, LinkedIn networking groups are a great resource and a great starting point in finding professionals to interview.
Vlog
Vlogging is where a post is recorded via video and published to a website. This changes up the format of the post, and allows your audience to see that you’re a real person. Vlogging should feel natural and not too scripted, because coming across as scripted can make viewers feel that you’re insincere.
You can vlog about almost anything and combine any of the other types of content styles already mentioned. To provide a professional look, you may want to add captions or music to your vlog post.
Recipe
This is a very niche-specific post for food bloggers, but it is a great piece of content to provide for your readers if you’re in a food, lifestyle, or even nutrition niche. There are also some great plugins available that can be used to give your recipes a professional layout.
A recipe post should always have a photo or two (or more) included so that readers can see the prepping process and the finished product. Everyone loves recipes, so if they’re appropriate for your niche, use them.
Round-Up Posts
If you’re looking for a way to engage more visitors that are truly interested in your niche, then a round-up post is the way to go! This is also a great way to get shares from other bloggers on social media.
So, what is a round-up post you may ask? A round-up post is a type of list post which links back to posts from other websites. For example, a post entitled “The Best Lesson Plan Ideas for Your Fifth Grade Classroom” would include lesson plans idea posts from other websites. People love collections because they make people feel like they’re getting more benefit from less research.
Review
Those visitors that are looking for more in-depth content will love reading reviews on products, services, or businesses. The best review posts break down the features and benefits the product claims to provide and then gauge whether or not that product lives up to those claims.
If someone were to write a review of a blender, they would want to briefly list the features of that product and how it is supposed to help make food processing easier, they would then summarize whether or not the product lived up to its claims.
The best reviews are written on products or services you’ve had an experience with, which shows your readers that you are genuine and not just looking for page views. Also, know that providing honest reviews boosts your credibility and expertise with your readers, building a level of trust with them that you are a reliable source of information.
If you’re writing about one of your own products or services, let testimonials from others tell the story for you. This will let people know that you’re serious and not just trying to make a sale.
You can also write reviews by doing a comparison post. For example, the article 5 Best WordPress Contact Form Plugins Compared reviews different contact form plugins and ends with a summary of which plugin is best. Mimicking this content style can work extremely well for bloggers.
Recap
While this could fall into the “review” category, it is also a little different. Usually, a recap recalls the details and preparation of an event, such as a wedding or a race. A slideshow of pictures is a great feature to include in this type of content.
When writing a recap, be sure to delve into the details of preparation for the event you’re writing about. Include photos if needed. You may also need to provide a little backstory, so that your readers feel like they’re apart of the story you’re telling.
Content can be entertaining, informative, and full of variety. When you provide your readers with a variety of content, they are far more likely to keep returning to your website and will feel a personal connection with you, which is what ultimately turns visitors into followers. Stay genuine and research your topics and you’ll continue to have fresh ideas for lots of content in the future!
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