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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
5 Ways to Digitize Your Marketing Strategies
Succeeding as a small business has always been challenging. However, small business owners now have a powerful tool, the internet, which they can use to their advantage.
While taking advantage of internet marketing tools is not something that you can accomplish overnight, you can start to implement small changes to your business's marketing tactics. Eventually, with the help of these five tips for succeeding online, you'll see greater profits and an enriched digital presence for customers to enjoy.
1) Search Engine Optimization
While this term may be foreign to you, SEO boils down to getting your website on the first page of search engine results. According to this SEO company in Brisbane, research has shown that very few potential customers venture on to the second page of search engine results. If your page does not show up on the first page, then potential customers will never come across it.
Engaging in SEO can be a complicated process. That's especially true if you are unfamiliar with how search engine algorithms work. In this case, you are best off to trust this work to a professional agency that can help you learn about these enriching tactics.
2) Make Information Readily Available
People today don't want to spend hours finding products to buy; they want answers fast. The faster you can meet the demand of your target audience, the more likely they will choose to patronize your company.
Make sure that your website is well-organized. If it takes forever to find information about your products, potential customers will likely take their business elsewhere. Most people will not expend extra effort to find the answers to their questions if you do not make the information readily available.
3) Optimize Your Website for Conversion
Make sure that every page of your website has a call to action. You want each section of your site that the visitor explores to lead them closer to joining an email list, learning more, or making a purchase.
Design your website so that it entices people to stay on it. You also want to ensure that it is easy to find the purchase page to make this path as simple as possible.
4) Use Social Media to Your Advantage
Social media is a tool that can work wonders for your business without costing a fortune. Consider your target demographic to determine which social media platforms are worth your time and energy. For example, Instagram appeals to a younger demographic than Facebook.
Social media is a wonderful community-building tool that can help your followers feel connected to your organization. Try to make sure that your communication on these platforms are 70% content-based and 30% sales-based.
If you are always trying to sell something, you will jeopardize building a genuine connection with your customer base.
5) Keep an Updated Email List
Email is another powerful tool that doesn't require a substantial financial investment; it is practically free to use.
It can help you regularly contact your clientele with ease. You just need to ensure that you have a system to store, organize, and retrieve the emails. You can use many such systems for free or a nominal fee. The price usually depends on how many emails you need to track.
Conclusion
While trying to use everything the internet offers may be overwhelming at first, it is essential not to turn a blind eye to its marketing opportunities. The digital world helps small businesses develop a following and increase revenue. You have a fighting chance at competing against corporations and enjoying loyal customers for years to come.
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