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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
5 Tips for Making Your Restaurant Business Successful
If you’re a restaurant business owner or thinking about starting your very own, congratulations! This journey is an exciting one and one you need to take seriously. No doubt, the restaurant business is risky. Even with the risks involved, launching a restaurant is a dream of many. If this happens to be your dream, these five tips are for you:
- Practice Caution When Hiring Chefs
Serving great food at your restaurant is a no brainer. However, this is only possible when you hire talented, skillful chefs. Regardless of what you do, if the food isn’t great, customers won’t return.
The food you offer doesn’t even have to be unique or exclusive. If you can make some simple pasta taste better than your competitors, you’re already one step ahead.
Also, to keep customers happy and coming back, fresh ingredients should ALWAYS be used. You can establish partnerships with local farmers such as Seven Sons Farm for a truly farm-to-table sustainable sourcing experience.
- Guest Experience
Success in any industry relies heavily on strong customer service experiences. Make sure you hire nothing but polite and helpful staff. Have them learn your menu inside out and offer them a workshop that focuses on customer service. Other things to keep in mind that fall under customer service includes:
- Quick delivery times
- Adequate and fair pricing
- Relaxing restaurant ambiance
Polite staff will leave a deep impression in the minds of anyone who walks through your doors. Keeping your guests happy will keep them coming back for more.
- Menu Design Goes a Long Way
So, you have a great lineup of dishes ready to offer your customers. To sell each plate, you need to put some thought into the creation of your menu. A clean and straightforward layout is easier to read. Make sure your employees understand what ingredients come with each dish in case the customer asks.
A well-designed menu will always draw the attention of customers. It will increase sales and sell high-profit items more effectively. Also, consider having some vegetarian/vegan, gluten-free, and nut-free meals on your menu. Consider individuals with dietary restrictions and offer some options for them as well.
- Location Matters
The location of your restaurant matters more than you think. If you set up in a sparsely populated area, you’re missing out on several customers and potential revenue.
Did you know that reviewers count the location of a restaurant as one of the most critical features? If you launch your restaurant in a secluded, hard-to-find spot, you won’t attract as many guests even with fantastic food and great hospitality.
- Marketing Is Essential
If you don’t market your restaurant correctly, you won’t draw in as much traffic. Marketing is essential when you want to grow your restaurant business.
Unfortunately, word of mouth is not enough, especially if you are just starting. Even large brands like Dominos or KFC spend millions of dollars each year on marketing. Consider the following types of marketing:
- Online marketing. This type of marketing consists of social media, email, or SMS marketing. You’ll grow your online presence by connecting with people via these platforms. It’s one of the most effective ways to reach out to all types of audiences. Friends and families can also share social media posts, which means the word about your restaurant will spread even quicker.
- Offline marketing. This type includes word of mouth, local advertising, pamphlets, hosting events, and more. It can be just as successful as online marketing, but it requires a little more planning. You want to make people aware of why they should dine at your restaurant.
Conclusion
Keeping these five tips in mind will get you on the right track to being the owner of a successful restaurant business owner.
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