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5 Reasons Why eCommerce is Essential For Your Store


There's no denying that the world going digital. Statistics project that by the end of 2021, 65% of those who use the internet will be fully digital buyers.  

Whether you like it or not, the world is changing. You can still have your shop front, but your best bet is to invest in your future and set up an eCommerce store.

Not convinced that you're likely to get more buyers online through eCommerce marketing? Here are five reasons you should consider using eCommerce marketing as you enter the new year.

1) Enjoy New Customers

You don't have to rely on people passing your ads on the streets anymore. With the power of the internet and its ease of accessibility, people from all over the world can view your site at any time. 

They won't just have to pass your shop to know you exist; you'll see an influx of new customers way beyond the local sphere.

2) Take Your Business Around the World

There's no physical limitation that will prevent you from selling to someone on the other side of the world. Not only will it bring in more customers, but eCommerce allows you to make your brand known far and wide! An eCommerce store is what you need to expand and run a global enterprise.

3) Use Consumer Analytics 

Have you ever wondered exactly what you can do to refine your products and please customers? eCommerce marketing trains you to make your products more appealing through consumer analytics.

By having an eCommerce specialist add a bit of code to your website, you'll receive customer information that you can use as valuable data. This information includes, but is not limited to:

  • Customer demographics
  • Purchased vs. viewed products
  • Time customers spend on your website
  • Referral source that brought them there

The data collected will only benefit the growth of your store. You may be able to survey customers in-store and face-to-face, but that eats away at your personal hours. Online analytics is fast, easy, and helpful. You'll know exactly where your customers are coming from and how they respond to your products.

4) Improve Convenience for Customers

Data shows that 1 in 15 purchases are made between midnight and 06:00. Those late night/early morning buyers aren't going into stores, however. They're opting to shop online. 

By refining your e-commerce store, you'll allow your business to be open 24/7 all year round. You'll be saving shoppers time and money by cutting their need for travel. Your business will be more accessible, and therefore more appealing, to consumers. 

5) New Options For Returning Customer Incentives 

With a trusted eCommerce team, you can generate discounts and sale codes for those visiting your online store. You can set their expiration and amount, and all of it will be applied automatically. You can set up a newsletter or e-mail blast list that informs consumers of your ongoing sales, bringing them right back to your online store to purchase more.

You may already do something similar in-store by having an e-mail sheet, but what about all the time you have to spend compiling the list and the possible typos made when inputting data? With eCommerce the information will be automatically organized for you, leaving minimal room for error.

Final Thoughts 

Setting up your eCommerce store may seem like a daunting task, but there are agencies of eCommerce and digital marketing professionals that thrive off helping small businesses grow. It's not difficult to adjust to digital marketing when you are working with a solid team you trust. 

Reach out to a reliable agency to get started on your building your strategy and growing your store. 


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