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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
5 Mistakes You're Making to Improve Your Website’s Ranking on Google
Creating a professional website is one of the most crucial steps to promoting your business. If you can’t design a website on your own, it’s prudent to hire a qualified and experienced web designer to create one for you.
Having a website alone isn’t enough. You have to ensure the website brings in positive leads by making it rank highly on search engines such as Google. And if you're making some of the most common mistakes, you're missing out.
Read through these common missteps people make so you can ensure you avoid these pitfalls of ranking your website.
1. You Don't Optimize Every Page
Each page of your site needs to be optimized to perform its purpose and have relevant information. For example, your first page should provide a summary of what your business is about. It should include a summary of everything else on the website and, if possible, links to other pages.
All the images, text, and videos you use on your website should be optimized. Make sure the pages are easy to navigate, and a visitor can easily move from one page to the next in the shortest time possible.
Don’t forget to optimize your Google My Business listing as well. Nothing about your business should exist online without a full optimization treatment.
2. You're Posting Irrelevant and Invaluable Content
Authoritative and relevant content will not only boost your ranking but also attract visitors to your page. A high-quality article educates and informs your readers about your service or products. You can also have content that discusses important issues in your industry to help you stand out as an expert.
Using the right keywords is important. These keywords will help Google direct online searchers to your website. But rather than just stuffing keywords into random content, lead with the priority of providing valuable content for readers and then optimizing.
3. You Let Older Pages Stay Up Without Updates
People go online to find current information about the topics they are searching for. If Google sends readers to outdated content, they'll lose out on users. This is why Google prioritizes sending readers to the most updated content. So if you want to end up at the top of a search results page, you can't have outdated information.
Keeping your content up-to-date makes your website relevant and portrays you as an informed, authoritative voice online.
4. You Don't Link Out to Evidence
Google wants authoritative voices to be first. Businesses stating misinformation as fact is the perfect way not to rank your website.
To demonstrate to Google that you're providing true information, have external links in your articles that go to trustworthy sources. It would help if you only linked to authoritative sites, including studies, reports, government resources, and educational websites. The links must lead readers to relevant articles that are unbiased and authoritative.
5. Your Site Is Only Designed for Desktops
The connection between local search and mobile devices can’t be ignored. Most people prefer using their smartphones to do online searches. Currently, there are over 6 billion mobile phone users worldwide. For this reason, you need to make your website mobile-friendly to attract as many people as possible.
It's Time to Fix Your Mistakes
Your site will only serve its purpose if it appears on the top of the Search Engine Results Pages (SERPs). For this to happen, you can't be making these above mistakes. It would help if you hired a professional website designer and an SEO expert to help you out. But in the mean time, take a look at your site and see how you can eliminate these common errors.
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