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5 Free Tools for Amazing Email Marketing Campaigns

In a world driven by social media, some would think that email marketing has taken a back seat. But, with billions of daily email users, this form of marketing still has its place. While emails don’t have the sexiness of emoticons and hash tags, they still get the job done and help boost lead and conversion numbers.

Getting your email marketing campaign right can take some practice. Thankfully there are all sorts of free tools to make your email venture a success.

Did you know that 82% of B2B and B2C companies use email marketing technology?

Keep reading to learn about 5 tools that won’t break the bank but may break your email marketing records.

1. MailChimp

MailChimp offers both free and paid plans. But, it’s free service provides a variety of useful features. With MailChimp, you can do some subject line analyzing. After typing in a potential subject line, the application will give you a star rating. The higher the stars, the more likely it is that email users will open your email.

MailChimp’s multi-million user base has gathered all sorts of big data, insights, and metrics. Simply put, this app will tell you what keywords work and which ones don’t. As an added benefit, the tool even recommends adjacent terms and phrases to make writing catchy emails that much easier.

2. Online Countdown Timer

Your email marketing campaigns need to be informational, but they also need to build some level of suspense. Are you announcing the release of a new product or service? Unveiling a change to the company? Running a contest for the next week where customers can enter to win a prize? No matter the topic at hand, you want to build as much buzz and interest around the information as possible.

One of the best free tools for email marketing is an online countdown timer. It’s one thing to give customers a date and time. It’s an entirely new arena when you can provide them a visualization of the time ticking down to 0. Online countdown timers can be customized to match your company’s branding. You can seamlessly incorporate the countdown into your company’s weekly email campaign.

3. Benchmark

Looking for an all-in-one app that can manage all of your email marketing needs? If so, Benchmark is a product to consider.

Benchmark focuses on simplistic email marketing and offers a variety of aesthetic designs that can be customized to your liking. The company's free plan allows you to send 14,000 emails each month to up to 2,000 subscribers. Paid plans range from $10 to $12.

This app makes email marketing easy and effortless. Benefits of Benchmark include:

● Clean, user-friendly templates

● Ability to send videos via email

● Built in testing for real-time visualization of emails in various browsers and devices

4. The Hemingway App

We’d all like to think that we’re masters at the art of crafting emails. While it’s easy to write an email message, just how clear and conversational are your words? When it comes to emails, you have to put on your customer hat. As a part of the company, you live and breathe the products and services. But, your consumers do not.

As someone involved in the company, it can be easy to slip into overly technical talk. While it shows you know what you’re talking about, your readers are more likely to be left confused. The bottom line is that your emails need to be simplistic and easily understood.

To avoid over-complicating your email messages, use the Hemingway App before clicking send. This tool will indicate when you’re being too verbose or using too big of words. It also helps with the overuse of adverbs and adjectives. Embrace simplicity, conversational tone, and aim for a reading level below 7!

5. PutsMail

Ever wanted to see your email in the flesh before sending it to your company’s email list? With PutsMail, you enter your email’s HTML, subject line, and recipient email addresses. In turn, the app provides a fully functional preview of your email.

This is a useful tool for catching both script and content errors. Seeing the email in its truest form allows you to make last minute changes. Using this app allows for a thorough QA and QC of email messages.


If you’re new to email marketing or want to ensure that your campaign is successful as possible, these free tools can give you a jumpstart. As with any marketing campaign, it’s crucial to set key performance indicators, collect data, and analyze it. Be willing and able to make campaign changes to boost success.

Have you used any of the free tools on this list? If not, which one are you most likely to try? Tell us about it in the comments!


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