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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
4 Companies That Took Product Packaging to the Next Level
Your product or service offering encompasses elements, which when brought together, provide a complete customer experience. The customer experience starts with your marketing material, moves to your packaging, and ends with customer satisfaction.
Many companies overlook the packaging element, preferring to funnel marketing and product costs into research and development, or marketing campaigns. If this sounds like your strategy, maybe it’s time to re-evaluate your packaging to improve your brand image and sales.
Packaging delivers your product, your brand image, and your company values. From custom-made mailers to personalized messages, revamp your packaging and boost your sales. Here are 4 examples of excellent and innovative product packaging that you can apply to your business model.
1. Personalize Your Packaging - The Trunk Club Box
Remember the feeling of receiving a personalized gift on your birthday? Maybe your mom or daughter presented you with a box, covered in special wrapping paper and tied up with a bow? Those kinds of personalized gifts have an authentic feel to them that you won’t soon forget.
The Trunk Club took that concept and applied it to their packaging, with tremendous success. Each product shipped to their subscribers comes in an elegant box, tied with a bow, and they even include a hand-written thank you note.
2. Build Your Brand with Creative Packaging Ideas - TeaPee
Bundling your product into a box with a pretty picture on the outside is a weak packaging strategy. You’re placing your product in the market with thousands of potential competitors, all offering the same boring packaging concept. Make yours stand out from the rest with a unique package that catches the attention of your prospects.
TeaPee tea bags are an exceptional example of packaging that sets a new benchmark. TeaPee off their teabags in a TeaPee tent. This concept leans toward their Native-American roots, enforcing the theme of their brand into their packaging.
3. Packaging that Reflects your Product - Bellroy
This company produces the most exquisite leather wallets available, and this is emulated in their packaging as well. Bellroy broke the boundaries of innovative package design by using branded tape, real stitching, and instruction cards. The box looks like a genuine wallet and acts as an extension of the goods contained inside.
Customers considering purchasing a Bellroy product notice the attention to detail, craftsmanship, and quality of the packaging immediately. Reviewing customer testimonials online uncovers the fact that many customers choose to keep their box. Why throw away a box that can be re-purposed?
4. Complete Customization - Liviacoloji
Create a unique unboxing experience by customizing your packaging. An excellent example of this strategy is; Liviacoloji. This European company customizes every aspect of their product packaging; they even include the words, “Thank You,” in Romanian on the inside of the box.
Any customer receiving this product is bowled over by the attention to detail in this carefully prepared purchase. The box feels like a product in of itself, and you may even feel guilty discarding it in the trash.
The Takeaway – Outstanding Product Packaging = Sales Explosion
Don’t shortchange your company or your product by dropping the ball with your packaging. Take the opportunity to impress prospective customers by using your packaging as your first point-of-contact. Creating packaging that sells your product and your brand take time and effort. Consult with packaging experts for packaging ideas that create a “wow” customer experience.
Treat your packaging as a product and a brand ambassador. Stuck for ideas to get you started? Analyze your competitors and take away the best components of their packaging. Note what works and what doesn’t, then create a product delivery system that blows your customers away and keeps them coming back to you for more.
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