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Expert Answers to Biz Questions
Listen in! Pick up some expert advice to a reader's question that we selected from CyberSchmooz.
3 Ways to Maximize the Impact of Your Indoor Banners
Indoor banners are extremely versatile. A customized banner can do everything from adding some jazz to an otherwise empty space to displaying a brand.
With good image quality, appropriate logo display and a relatable message, an indoor banner can be extremely effective. They really showcase a brand in a positive way, when advertised correctly. Indoor banners, whether they be window perfs or hanging banners, are great for pop up events, restaurants, corporate events, and especially for advertising inside malls and arcades.
However, in order to make an effective outdoor banner, it is essential to focus on certain important factors like exposure to sunlight leading to UV damage and the changing weather conditions. But this is not the case with indoor banners which can be easily created using some plain vinyl material, preferably with a white background.
Indoor banners are capable of drawing attention with a simple message and are really adaptable. You can easily make a customized banner to fit the space. They are also rather cost-effective, as they are made of affordable materials. There are also very easy to produce, especially if a sudden opportunity for promotion comes up.
However, the effectiveness of these banners is a real problem. They might not be the most instant solution for advertising, but they do have the capability to grab the interest of potential customers.
Usually, if an indoor banner fails to make enough impact, it is because the banner is not designed properly or placed correctly. The following points discuss three simple ways that will help you solve these issues and use your indoor banners to attract people.
- Make the best use of the space available to display your banner
The interiors will obviously not offer as much space as the outdoors. Therefore, space is an issue. However, even a small space can be utilized if your banner is designed to suit the surroundings.
If you do not have much floor space, then you can consider banners mounted on bamboo roll up stands as they have smaller footprints and are ideal for conserving space.. Also, there are banners which have a heavy-duty base and are equipped with screen roll-up stands that give you promotional items on either side. These have a small footprint, but display your message very clearly for all those who pass.
If there are larger empty walls, then you do not have to even consider standing banners; you can simply utilize the space available, and have your banners built into the walls.
- Place your banner in a spot where it will be easily noticed
If you are going to display your banner in the interiors of public space, for example, a shopping mall, then you need to be aware of your competitors’ banners as well as there are bound to be quite a few of those.
So, if you want people to look at your banners in an indoor setting where there are many such banners, they need to be eye-catching and their need to be placed cleverly. Firstly, you have to make sure that your banner will not get lost among the other ones. Therefore, the banner needs to be striking in a way that it is able to grab people’s attention.
Secondly, do not place your banner in a place where it will not be easily seen. Figure out which are the spots people frequent, or the usual paths taken by shoppers, and place your banners there. This way, people will be able to see your banner and read your advertisement easily.
- Your indoor banner should be designed properly
When you design a banner to be placed outdoors, you can style your banner in any way you want to draw people’s attention. However, indoors, the whole concept changes. You need to be extremely conscious of the space around and the kind of lighting available for the banner.
Also, the signage is important. Most malls have a policy regarding the kind of signs you can have and they will want it to work well with the surroundings. If you are placing the banner inside your own store, then you need to be very careful about the message it is displaying, as you do not want customers to constantly feel that they are being “sold to”.
The Wrap Up
Indoor banners should be really simple, and you will definitely not want to go with loud, gaudy signage. For your indoor banner, all you need to do is print a good strong tagline or a message across a solid background. The message can be a candid one, providing essential facts, or it can be something funny and witty. Such a banner can be easily read and it will easily complement the décor of the mall or the shop.
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