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Start Your Business: A Beginner's Guide
by The Oasis Press
Book Briefs:
Paperback, 211 pages 1998
The Oasis Press/PSI Research
Price: $9.95
Who Should Order Up this Book?
If you're craving to enter the biz game, but aren't sure which rule book to follow, Start Your Business is for you. It equips you with the start-up "must-do's" and helps you whip up an organized and complete game plan before you even open your doors. By preparing you well in advance of opening day, this book will help make your rookie biz year a grand slam!
The Meat & Potatoes:
Rather than dishing up long, technical prose or monotonous narratives on how to start a biz, this book's main text simply features checklists. Lots of checklists that highlight the to-do's of starting your biz. Its sporty, easy reading introduces you to main topics, and the checklists suggest the specifics you need to consider completing before taking the plunge into self-employment.
The checklists cover a wide range of small business topics. They're divided into eight separate chapters:
- Start-up issues (federal and state requirements, location, office setup)
- Money matters
- Marketing strategies
- Employee-related red tape
- Production and management
- Environmental laws
- Business plan research and writing for start-ups
- Buying a business or franchise
In addition to the numerous checklists, each chapter also provides you with topic-related Tips & Strategies, Plan of Action worksheets, and Helpful Resources. All of which are designed to help you organize and prioritize your game plan and point you in the right direction for assistance.
To top off your small biz training, you get a beefy helping of resources in the book's four appendices:
- A Glossary of Business Terms
- A List of Small Business Development Centers for Each State
- A List of National and State Business Publications
- A List of Small Business Web Sites
Overall Taste:
The book's game/sports motif might be a bit heavy-handed for some, but its fun, fresh format and casual tone will lighten the mood (and load) for readers. It makes the overwhelming task of starting a small business less intimidating, and we're all for that! It's a good dose of strong start-up info that plays well (no pun intended) for anyone looking to make sense of starting a new venture.
Idea Cafe's Rating: 
(five light bulbs is our top rating)
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