Can someone please tell me what I need to say on an introduction letter to a company to get new business. I have a construction cleaning company

whatever you do, check for spelling, etc.

get to your point, you're looking for business, so say if they need cleaning services, they can consider you and tell them why you're better than the rest w/o sounding arrogant.

good luck

I was just searching for the same thing this week. I read that you should do a write up about why your business is unique. Use an attention graber, then some real facts about your co, then make the client do an action, and then sale your service so they think they need it.
I got that info off efuse.com

hope that helps...

Denise:

I'd say the number one thing you want to accomplish in an introductory letter to a prospective client is to effectively focus on how you can solve their problem and do it faster, more thoroughly, or more professionally than the competition.

The second priority in a sales letter is to dispel skepticism. If the would-be client doesn't "know you from Adam", then just saying you'll do a good job won't convince them. However, if you include a few testimonials of satisfied customers, or even a letter or two of recommendation, that could help win them over.

Build a strong case for choosing your company: The letter should be organized in such a way that emphasizes your competitive advantages, the benefits you provide, the features you offer, your high degree of professionalism, your professional affiliations and credentials, guarantees of satisfaction, years of experience, and other selling points.

For more pointers, consider subscribing to one or both of our free, email newsletters.

Regards,
Joel Sussman
president
Optimal Marketing
http://www.marketingsurvivalkit.com
"Small Business Marketing Tools that Produce Optimal Results"

My belief is that you want to simply accomplish a few things - who your are, what you do and what value you can bring to the table. Other folks prefer to go into greater detail, but I tend to save that for my follow up call. All I really want is some name recognition for the follow up call.

Here's a letter I've used with pretty good results. My profession is graphic/web design and marketing consulting, but feel free to adapt it to your needs. Also, my writing style tends to be conversational. It reflects my personality and I've found it works better than writing in a "drier" tone.

=================

Dear [name]:
What’s important to you? Odds are, is not a slick new typeface or flashy presentation. That cool paper the mill is pushing probably isn’t at the top of your list either. Neither is a lot of design and marketing jargon that says little and tends to just cloud the real issues.

I’ll bet it’s a successful project, one that exceeds its goals and makes you look good, that’s really important. I’ll bet you’re much more interested in smooth workflow, easy access to your team and a marketing communications project that’s completed on-time and, preferably under your budget.

Tortorella Design is small group that’s nimble and effective. Our group has worked with both Fortune 500 and mid-size companies to develop pragmatic solutions to their communication challenges. We’d like to work with [company name] as well.

I would like the opportunity to talk with you about your goals for the remainder of [year]. Perhaps there’s a good fit. I will call later this week to arrange a brief (15-20 minute) meeting at your convenience.

=================

I hope this helps you out.

All the best,
Neil
Tortorella Design
http://www.tortorelladesign.com
http://www.tortorelladesign.com/marketing_mind/

That sample letter, although the author says it resulted in some positive ways, is one I can consider a HARD SELL.

Remember, when writing something important like this, you should not sound like you are begging for sales, nor selling your company too much. This will reflect the integrity and attitude of your company.

"As simple as possible". Although having a catchy and unique approach isn't bad, but you might want to refrain from sounding like a TV Info-mercial or those like the ones in home TV shopping, just like in the sample letter above. Stay away with too much use of a slogan or a company motto or quote.

Just present your company the simple way -- what your company does and what you are offering them.

i have to write an intro letter for my company, as it deals with software & hardware related solutions. It is a solutions provider mainly to telecommunications operators.

>i have to write an intro letter
>for my company, as it deals with printing of stationaries

sir,
i want to get "companies" new specimen introduction letter, i want to write all details of our company eg- about manufacturing.

deepak malik

Dear sir,

I am a businessman in the field of trading. We deals in Multi coloured Pre-printed Computer Stationery and refilling/new cartridges and toner refilling and computer related prodcts.

Kindly make my introduction letter

regards

sanjay

>Dear sir,

>I am a businessman in the field
>of sheet metal machinery. We mfg all type of
>metal industries machinery..we are skill in cut to length plants..& also make as per requirement machinery..my firm name is ACCURATE SHEAR ENGG CO.
>related prodcts.

>Kindly make my introduction letter

>regards

>sanjay

company that deals with supplying of computers and computer accesories

>sir, i want to get "companies" new
>specimen introduction letter, i want to
>write all details of our company
>We deal in Electronic Components - Products - Relays, Connectors, Cooling Fans, Semiconductors.
As in whole, a company profile.

Premal Doshi

Sir,
I am working in Platic Company in sales department.I want to introduce some more products in the market.

I want an Introduction letter to all listed companies,That letter i want to send them by fax.

Can you help me.

I'm very thankful your.

Tayyab Raza

plaese send me letter of introdution about my travel agency how to start business with them

Hi,
I work in a jewellery company and i have to write an introductory letter to some of the peoples staying abroad doing the jewellery business and i would like to introduce my company with our products,so will you please help me out.

i m dealing in ladies footwear, belts, stoles and jewellery

want very attractive latter

can u pls help mi to write am IT company introducion letter?we want 2 open up a business relationship with other company

i need a sample of cleaning company,it company and labour supply letter to make easy to deal with our customer

>can u pls help mi to write
>am IT company introducion letter?we want
>2 open up a business relationship
>with other company

how to write marketing letter

i want an introduction letter to be able to introduce my company
its activity export textiles

Will you please help me with the introductory letter for my engineering and testing company. I will really appreciate your help.

Thanks.

We are the manufacturers of engineering components and sub-assemblies related to printing and automobile industries. Give guidlines to draft introductory letter.

g

madam,
my company name is galaxy lubricants& grease trading llc
we are the dealers of all types of lubricants like engine oil, marine oil, grease hydraulic oil etc
top of that we are dealing all type of chemicals also.

i want to introduce a new drinking water in my city ,so in that reference i need to send a letter to many multinational companies for marketing my new mineral water .
plz help to write simple but effective letter .
thank you

Hello Denise,

The main thing is to make the letter about them, not you. What will hiring you do for **them**?

First off, sit down and make a list of what people *really* want from a construction cleaning service. What's most important to them? That you are:
-on time?
- able to work quietly around employees who are working late?
- willing to make a written agreement with them as to what constitutes "clean"?
- or???

One way to find out what your target market really wants is to talk to prospective or existing clients. Talk to people using another cleaning service - what drives them up the wall about the service they're getting? When you have a clear idea what will "hook" customer interest, then write your letter.

The secret here is: fire your biggest gun *first*. In the first sentence, clearly state the biggest advantage to them of hiring you. Many companies that try to write a service pitch letter make the mistake of starting "small", thinking that if they build up to their biggest selling point, it will clinch the sale. Sorry, but if the first point doesn't hook readers, they will not read far enough to find the strongest point. So lead with your biggest gun. Then let fly with your next strongest point, and so on in reverse order of importance - except that you save one good strong point to finish with, to leave a good last impression.

It's very important that the whole letter be about *them*. This has to do with the language you use. For example: instead of saying "we do a great job", you can say something like, "When you hire us, YOU decide what 'clean' means. Before we lift a mop, we'll do a walk-through of the area together, and you will tell us what standards we need to meet. Then we'll put those standards in writing, so you'll know that you'll always be getting a great job." See how the focus is on them, not you?

If you have a clear idea of people's needs, and communicate how they can get those needs met (by you, of course!), then you should have success. Best of luck with it!

regards,
B.J. Michaels
Owner
Bennaco: The Technical Writers
http://www.bennaco.com

Benna,

You are giving out some good advice for free!

What is going on?

Darren

SIR

WE ARE MANUFACTURERS AND EPORTERS OF GARMENTS, SPORTS GOODS, AND LABOUR SAFETY PRODUCTS PLS SEND ME SOME SAMPLES OF INTRODUCTION LETTER.

THAKS AND REGARDS

In coaching, Thomas Leonard, who founded the profession of coaching as we known it, created a process called Jane Smart Letter.

I request that all my clients use the format to create their own letter. In your case, you can use some of these resources in your letter of inttroduction.

I would highly suggest that you create professional looking stationary to send your Jane Smart letter out on.

Here are the notes I send my clients on the Jane Smart letter. Enjoy!

Everything you wanted to know about Jane Smart letters and
didn't know to ask...

Jane Smart Letter:
This is one of my top ten marketing tools for business
owners - especially new biz owners or those expanding their
business.

What you need*:
1) Updated database
2) The Jane Smart letter
3) Stationary and stamps
4) A special offer (coupon, discount to services if for your
biz that's legal)
5) 3 biz cards
6) To create a follow-up process with your database.

*If you are like me having a copywriter handy is a GOOD
THING, too!

Prior to starting a letter, you need to know*
a) what makes you unique - USP (Unique Selling Proposition)
b) the benefits to others regarding your services/product
c) who your ideal client is (Ideal Client Profile)
d) what things your ideal client says
e) quotes about your industry and/or
f) qualitative testimonials

* It also helps to know your business mission and vision.
If you are missing some of these tools, visit these sites:
http://www.coachmaria.com/ebooks/
http://www.coachmaria.com/business/onepage.html
http://www.coachmaria.com/books/business3.html

http://www.coachmaria.com/cgi-bin/mojo/mojo.cgi?flavor=view_archive&id=20040519141349

===================
The concept was created by Thomas Leonard,
www.ThomasLeonard.com, in the mid-late 90's Thomas is the
founder of coaching (as we know it to be a profession) and
someone I worked with for 4 years, till he died in 2003.
Founder of Coach U, Coachville, and two organizations for
coaches - just a marvelous business owner and a true
entrepreneur (idea person).

Jane Smart is the generic name he gave to coaching students.
He wanted to provide coaches, many of whom had never done a
bit of marketing, a tool to use to contact their friends,
family and colleagues in a non-confronting way. Many biz
owners in general, don't want to seem pushy when it comes to
promoting their biz, and Jane Smart gets the point across in
a friendly format.

===================
Basically:

You say hello.

You tell them what you have created and/or have added to
your business.

Include the benefits of what you do (benefits to potential
clients)

Who your ideal client is.

Add any credentials about your profession (a quote from a
professional organization, newspaper, etc).

Tell them what they might hear your future clients say.

At this point, you can add things such as your fees, a
special you're running, an offer for an article, online
newsletter, newsletter, etc.

Then say bye bye

A simple and very good format.

The format that Thomas created is located at:
http://www.topten.org/janesmart.htm

==========================
If you would like a sample of a Jane Smart written by my
copywriter, Karen or would like her to create your Jane
Smart, hit reply, send me an email and tell me how we can
help you.
==========================

© 2004 Maria Marsala, Business Coach & Trainer. Bringing Wall Street expertise to women-owned service businesses. Your bottom line is NO accident. If your income has been hovering or flat lining the past year or so, if you are working more than 30 hours per week and have no passive income, we need ot talk. http://www.coachmaria.com You have nothing to loose and everything to gain!

>Can someone please tell me what I
>need to say on an introduction
>letter to a company to get
>new business. I have an advertising company

By a book and change the text to fit your business. Only you can sell your business. Nobody else on this forum can and we do not know your talents or specialties. How long have you been in business? If you are focused on advertising then what type?

I agree with the posters who advised to speak mostly about the potential client. You should use the words "you" and "your business" or "clients name/business name" many more times than you use "I" "My" "Us" or "Our." People need that explicit connection between what you are selling and their needs. It's up to you to make it. Help them imagine what using your product/service will be like. This almost goes against what I've just said, but I also find it useful to introduce not just the business but myself as well. This personalizes you... It's harder to ignore an individual than a faceless business.

Jose Rosado
Céfiro Language Services
http://www.thinkcefiro.com

>>Can someone please tell me what I
>>need to say on an introduction
>>letter to a company to get
>>new business. I have an
>advertising company

WIFFM--What's In It For Me. That's what your prospect wants to know. Don't talk about you and why you are so great, talk about them and what you will do for them. Don't say you will save them money, say you will increase thier profit. Businesses are profit driven, not into saving money.

I know it's easier said then done, but look at what your competitors are saying. Use ideas from the successful ones and avoid the floundering ones. Call as a prospective client and listen to thier speil. Request a brochure. Let them try to sell you and then use this as a lesson on how you should or should not do it yourself!!

GOOD LUCK

>Can someone please tell me what I
>need to say on an introduction
>letter to a company to get
>new business. I have a
>janatorial cleaning company

can anyone help me to write intro letter for a construction firm

A few questions...

Who's the target group that would receive the letter and what specific action would you want them to take?

Also: What advantages does your company offer to customers that your competition does not? What's your 'USP' (Unique Selling Proposition).

The answers to those questions will help you write a more effective marketing letter.

--Joel Sussman
president
Optimal Marketing Communications
http://www.marketingsurvivalkit.com
"Small Business Marketing Tools that Produce Optimal Results"

>Can someone please tell me what I
>need to say on an introduction
>letter to a company to get
>new business. I have a
>construction cleaning company

>Can someone please tell me what I
>need to say on an introduction
>letter to a company to get
>new business. I have a
>construction cleaning company

Can someone please tell me what I need to say on an introduction letter to a company to get new business. I have business of steel fabrication

>Can someone please tell me what I
>need to say on an introduction
>letter to a company to get
>new business. I have a stock broking company,dealing in life insurance and mutual funds and stock

I would like to get an introduction letter for my company, we, an advertising firm. doing all kind of jobs like printing brochures, banners, company letter heads, visiting cards etc. and also doing vehicle graphics, signboards manufacturing etc.
Kindly send an introduction letter for our company.
thanking you
Maria