I currently have an established sole proprietorship in landscape maintenance. I am ready to go to the next level and would like to create a more professional image starting with the name. It is currently Lonnie's Lawn Care and Tree Service. I was thinking this is too "one man operation" for the image I wish to cultivate. I want to emphasize customer service and the ability to man a job at a moment's notice with quality professionals.
Do you have established clients? If so, are they going to find you with your new name?
I do think your name is too long (particularly for a domain name... and you should have a website to show off the quality of your work). Don't forget, you could also use a tag line in addition to your name (e.g., Lonnie's Lawn Services .... Customer Service, Quality, Professionalism). You could consider something like: city name Lawn Services Moments notice lawn services At your door law services
Best of luck!
http://pagebuzz.com - Small Business Website Hosting. $19.99 per month, no up sells, no contracts, no surprises. Shopping cart, photo galleries, drag and drop editors, graphics, specialized programming for car dealers, real estate agents, and others.
You may consider a name which includes your initials, also incorporating your business would be a great idea since you're changing names. This would definitely help protect you against liability. If you want to set up an entity yourself check out: http://inc-it-now.com