Scented wipes for cell phones, and really all portable electronics. It cleans, wipes germs free, and leaves 1 of 3 scents. Targeted at larger screen device users: blackberry, treos, iphones, psps, etc. As well targeted at the teenage crowd more than anything, or parents of teens.

The site actually just launched, but always looking for constructive feedback on the product, site, market, etc! Marketing ideas also appreciated!

www.cellysmellys.com

Here's where the idea came from:

It hit me that I couldn't use just any household cleaning product or wipe on my phone, they are too abrasive and smell bad. Who wants to hold a dirty and stinky phone next to their face? And then it hit me, wouldn't it be great if there was a product that not only cleaned your phone, but left it refreshed with fragrance? For that matter, my MP3 player and my laptop are pretty dirty, and so is my camera and my GPS device! Celly SmellysŪ scented wipes for personal electronics were born!

The true brains behind the operation is Jessica, you'll see her on the site. I've worked with her on the business plan & financial forecast, and now we are trying to get as much feedback and word out about the site as possible.

Chris
www.chrisdbenjamin.com
chrisb@chrisdbenjamin.com

Okay, you get big huge fat bonus points for a clever idea and cute-as-heck website!

I really enjoyed the detailed About page, doesn't everyone enjoy hearing how an idea came together? Also, I appreciate your simple purchasing process (I do so love PayPal), and that you offer a combo pack for those of us who like to sample in a buffet-style buyer kind of way.

My only suggestion is you might add a quote or two about dirty phones from the articles you've listed on your PR page. You've got some pretty big names there (Gizmodo, ABCNews), so you may as well leverage them in a testimonial style headline where folks can see them. They make a compelling argument, so highlight them.

I posted your URL to Twitter, hope something viral comes from it

Best of luck!

Crystal
Digital Curator
http://bigbrightbulb.com
Advice, ideas, answers, and inspiration for the smallest businesses with the smallest budgets