I finally had an idea for a product. Now, instead of pushing the idea aside as I normally would, thinking "that's stupid", then seeing someone else successfully selling that product a year or so later, I'm going to run with it as a test drive.

My question is, what do I do now? The first step I would like to do is market research. I know that the user group I'm focused on will always provide a strong market, but how do I find out if MY product would sell, or what people think needs improving?

My product is a new twist on another product that already sells very well all over the world and with several hundreds of online shops.

I'd like to make a few samples (that way, if it flops, I haven't gone broke trying), but who do I ask for opinions/improvements? Do I just post my samples on Ebay and see how they fair? Do I take some samples to a local craft market? Do I take them into work and ask people what they think?

Help.

If its a product you can make easily do all of the above and more. Ebay, friends, craft shows, flea markets, consignment to local shops etc.

You've got the right idea, get as much feedback as possible before proceeding in a big way.

Paul

Show it to a few friends and family and ask for their honest opinion. consider showing it to people you run into at the mall, at garage sales and more. Really it depends on the kind of product as to where and how you should solicit feedback. I would also consider showing some samples to some people at your local chamber of commerce as well.

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Well first, if your idea is Patentable then DO NOT sell any of them before you get a patent pending application in. This gives you a year before you have to file the full patent-- it allows you to do market research, sell them, etc to see if the full patent is worth it.

Now don't get TOO hung up on the idea of patenting... that is typically a pie in the sky deal-- so if you have to sell them without the patent that's OK...just know you'll not be able to patent them once you start selling them.


Thanks,
Berry
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