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What about something like:
Principled Management - and then add a tag line Purity Financial Total Management or Total Financial
Unfortunately, all the .com domain names are take but you could probably add in a state to fix that problem - e.g., purityfinancialfl.com
But, I will caution you. The reason that those companies have their names in the name of their business is because people want to know who stands behind the product, particular in the financial services industry. They want to know that you're willing to put your name on the line - literally. There's also a practical reason - if people remember your name, then they'll remember your business name It's just easier to remember
So, while you may want to be different, sometimes it's good to just stick with the stuff that works. You could always just be different in the tag line
Best of luck!
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