I'm selling my information marketing business and "quitting" after 6+ years. No big drama reasons. No need to dig up conspiracy theories. I'm just changing gears. It's been fun but I'm moving onto other focuses...
With that in mind, I've been sending some "closing out" emails to my in-house subscribers.
I figured THIS ONE will be of interest to other internet marketers on this forum.
Much of today's "online information marketing" scene (often called "internet marketing") revolves around one main marketing gear: affiliates.
Recruiting "JVs", "super-affiliates" etc to promote your new product or launch.
Nothing wrong with it.
In fact, it's a great way to get a lot of exposure, endorsed promotions and fr*ee traffic.
That last part is probably why it's so common... many who get started aren't able to or never properly bothered to budget for advertising.
To promtoe their site, they instead look at who can send them traffic via an email blast.
The pros of it: you can get an influx of traffic and sales from a new active affiliate partner and you only pay out a commission of the sales they land (or on Clickbank, this is automated for you).
The cons: it's not consistent, predictable or scalable. So I'd say it's a good "cherry on top" but it's not a smart way to attempt to build a business.
That being said... I've generated at least $500,000 just from affiliates pushing traffic to offers.
I've seen single affiliates pull in $12,000, $17,000 and the best in my promotions was $26,000.
Of course, there are many super-affiliates who in promotions have generated $120,000, $200,000, $800,000 etc for one promotion.
A single affiliate with 50k - 300k (or even upwards to 1.5 mill as some of today top performers in the busiest niches have) ... a list that big of your top prospects means one new affiliate partner can be incredibly lucrative for you.
That doesn't even factor in the many others who have modest blog traffic, modest lists or know how to properly advertise an affiliate offer.
In working with clients... we've reached out to small pockets of just 80 - 200 merchants in the past with affiliate solicitations and got 10%-15% on board.
That alone, in each case, gave us low 4-figures or low 5-figures in sales.
For bigger promotions, it was a more serious effort and we saw numbers like $55k, $64k and $72k etc.
All starting from a small pool of affiliates.
BUT... those affiliates MUST be individuals who have subscribers and buyers they can reach out to.
The best affiliates, the ones who consistently produce 4-figures or 5-figures in revenue for any single promotion are other MERCHANTS.
I'll have a "Rob Rant" soon with tips and tactics of how to actually find, engage, build rapport with and recruit affiliates. So stay tuned... I'll post it eventually to the Rants page:
If merchants of other info-products in your niche are the BEST affiliates/super-affiliates to recruit for "easy money"... then it made sense to me to get one of the guys on my team to immediately build a database of all the merchants in Clickbank.
There are roughly 13,000 active merchatns registered on clickbank.
And, as of roughly a year ago, after 4 months of work and $3500 that I paid to my VA... I now have the full list of all merchants.
This is a powerful marketing weapon.
But for any given campaign, only the niche that we're promoting in is relevant (meaning I only use a part of the database for any given project).
Since I'm now closing down shop on the info-product end of things and will, by the end of this month, sell many domains, websites, products, salesfunnels, licenses etc in the "internet marketing" and "biz opp" space that I've built over 6+ years...
I figure I'll also let go of PARTS of the Clickbank database.
It cost me $3500 to build it and has already resulted in roughly $80k - $90k in revenue in about 11 months.
So ... it was a worthwhile investment.
I have various niche CB merchant databases setup...
The full database will not be sold. I released a few copies to select high-level IMer friends for $2000. It's no longer for sale.
And even these niche databases... I'll sell up to 5 copies of any given niche.
If you have product/offer in any of these niches, I'll be blunt and just flat out tell you to buy the list.
A biased recommendation I know... but I stand to make small change from the sale. YOU, with the ability to easily recruit other *MERCHANTS* as affiliates... you stand to make an extra 4 or 5 figures *for each promotion* you run.
Here are the niches/mini-databases of *MERCHANTS* that are available.
If you have questions, email me right away and I'll answer them.
And you can grab multiple lists if you are in a variety of niches or have associates/partners in other niches. Just change the order quantity at the time of purchase and then let me know which databases you'd want.