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Dear EShields1014,
To optimize your visitor conversions (attacting visitors then trasitioning them to potential clients) you should move your Web Poll and your email mailing list up toward the top of your home page. Beef it up a bit, and stress how they will benefit by what you are offering and the value of the newsletter, coupons, contests etc.
I would remove the "we offer" section and integrate it within the topics you have listed on the side of your home page. Its repetitive.. This will reduce the length of your home page, catch their eye and have them become interactive with your web page.
Regarding your gift baskets, treats etc. Boost your descriptions of these products and put pictures of what they look like. It has to sound appetizing to adults so they will purchase them for their pets. If it doesnt sound like something we want to eat, our pets most likely wont want to either.
When I purchase products for my pets, I need to see what they look like, what type of squeak factor they have, shakability factor, how they feel etc. You want these descriptions to "jump off " the page and get attention. Do you offer products that are "chew resistant" for big dogs like Mastiffs, Great Dane's, or ones that are just for smaller breeds. I see that you have pull toys but no other toys listed but you offer squeaky ones in your gift baskets. You may want to expand on those.
Your website is easy to navigate which is a huge plus. I would recommend not only pet stores, but veterinary offices, and shelters.
You could put together a gift basket, take it to shelter. Ask to put out your marketing material for your business and in exchange have them give a basket to whoever makes a significant contribution and rescues a pet. Another option would be to do the same and raffle the basket off with the patients from the veterinary office. Again in exchange offer to put their marketing material in your gift basket and yours in their office. You could also give them FREE advertising on your website saying they are a sponsor.
Just my thoughts. Good luck!
"Mobile Healthcare for Today's Employer, Because A Healthy WorkForce is Your Most Valuable Resource"...http://www.maohs.com
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